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Netflix as a Transverse Transnationa...

Orsal, Lady Aileen,

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Netflix as a Transverse Transnational Media in Southeast Asia: Exploring the Philippine Context /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Netflix as a Transverse Transnational Media in Southeast Asia: Exploring the Philippine Context // Lady Aileen Orsal.
Author:	Orsal, Lady Aileen,
Description:	1 electronic resource (143 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-12.
Contained By:	Masters Abstracts International85-12.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31145409
ISBN:	9798382801230

Netflix as a Transverse Transnational Media in Southeast Asia: Exploring the Philippine Context /
Orsal, Lady Aileen,

Netflix as a Transverse Transnational Media in Southeast Asia: Exploring the Philippine Context /Lady Aileen Orsal. - 1 electronic resource (143 pages)

Source: Masters Abstracts International, Volume: 85-12.

This thesis examines how Netflix as a transnational Internet TV disrupted the media flow in Southeast Asia. As subscription to streaming platforms grew exponentially, the limited linear flow of contents in traditional TV was transformed into a more personalized viewing experience. Consumers binge-watching on a subscription video on demand service were given the agency to view diverse contents at a time and on a gadget they prefer while also being offered recommendations from the platform's curated list. As Netflix expanded to over 190 countries around the world, it has employed localization strategies to provide culturally authentic contents through co-production with local partners and translation of media products in various languages. In this thesis, I argue that prior to the coming of Internet TV, when transnational media flow is limited, majority of the media available in Southeast Asia were from the West contributing to cultural imperialism. However, the coming of Netflix reshaped the media ecosystem and I argue that their partnership with local producers in the Philippines provided an opportunity for a contra-flow. Looking more closely at some transnational contents, I argue that the appeal of popular Thai media products to Filipino viewers is affected by multiple layers of cultural proximity. Lastly, with the diversity of contents, I argue that Netflix brings a transverse transnational media flow in the Philippines.

English

ISBN: 9798382801230Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Cultural proximity

Netflix as a Transverse Transnational Media in Southeast Asia: Exploring the Philippine Context /
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500 $a Source: Masters Abstracts International, Volume: 85-12.
500 $a Advisors: Semati, Mehdi Committee members: Guzman, Andrea; Cady, Kathryn.
502 $b M.A. $c Northern Illinois University $d 2024.
520 $a This thesis examines how Netflix as a transnational Internet TV disrupted the media flow in Southeast Asia. As subscription to streaming platforms grew exponentially, the limited linear flow of contents in traditional TV was transformed into a more personalized viewing experience. Consumers binge-watching on a subscription video on demand service were given the agency to view diverse contents at a time and on a gadget they prefer while also being offered recommendations from the platform's curated list. As Netflix expanded to over 190 countries around the world, it has employed localization strategies to provide culturally authentic contents through co-production with local partners and translation of media products in various languages. In this thesis, I argue that prior to the coming of Internet TV, when transnational media flow is limited, majority of the media available in Southeast Asia were from the West contributing to cultural imperialism. However, the coming of Netflix reshaped the media ecosystem and I argue that their partnership with local producers in the Philippines provided an opportunity for a contra-flow. Looking more closely at some transnational contents, I argue that the appeal of popular Thai media products to Filipino viewers is affected by multiple layers of cultural proximity. Lastly, with the diversity of contents, I argue that Netflix brings a transverse transnational media flow in the Philippines.
546 $a English
590 $a School code: 0162
650 4 $a Communication. $3 524709
650 4 $a Southeast Asian studies. $3 3344898
650 4 $a Film studies. $3 2122736
653 $a Cultural proximity
653 $a Netflix
653 $a Philippines
653 $a Southeast Asia
653 $a Transnational media
653 $a Transverse flow
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690 $a 0222
690 $a 0900
710 2 $a Northern Illinois University. $b Communication. $e degree granting institution. $3 3815256
720 1 $a Semati, Mehdi $e degree supervisor.
773 0 $t Masters Abstracts International $g 85-12.
790 $a 0162
791 $a M.A.
792 $a 2024
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