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Consumer preference for imported ric...

Akaeze, Henry Ogadinma,

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Consumer preference for imported rice in Nigeria-Perceived quality differences or habit persistence? /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer preference for imported rice in Nigeria-Perceived quality differences or habit persistence? // Henry Ogadinma Akaeze.
Author:	Akaeze, Henry Ogadinma,
Description:	1 electronic resource (50 pages)
Notes:	Source: Masters Abstracts International, Volume: 73-03.
Contained By:	Masters Abstracts International73-03.
Subject:	Agriculture. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493385
ISBN:	9781124655543

Consumer preference for imported rice in Nigeria-Perceived quality differences or habit persistence? /
Akaeze, Henry Ogadinma,

Consumer preference for imported rice in Nigeria-Perceived quality differences or habit persistence? /Henry Ogadinma Akaeze. - 1 electronic resource (50 pages)

Source: Masters Abstracts International, Volume: 73-03.

Previous studies on rice in Nigeria have inter-alia focused on the constraints to local production and consumption, and the reasons for the growth in imported rice consumption. However, these studies have largely neglected the role of habit persistence and perceived quality differentials in explaining consumer preference for imported rice in Nigeria. Therefore, the goal of this research is to develop a theoretically consistent procedure for identifying and estimating the relative contributions of habit persistence and perceived quality differentials in explaining consumer preference for particular product varieties, and applies this procedure to demand for imported and domestically produced rice in Nigeria. Using annual time series data from 1961 to 2006, results indicate that habit persistence and perceived quality differences both play an important role in explaining consumer preference for imported rice in Nigeria. An important implication is that policies designed to encourage production of relatively high quality local rice, thereby replacing imported rice in consumption baskets, will face considerable inertia due to the persistence of consumer habits and mindset regarding purchase and consumption of imported rice, even if the locally produced rice is of comparable quality. Companion policies designed to shift consumer-buying habits and alter already established cultural mindset via advertising and promotion programs may be required to overcome this consumption inertia.

English

ISBN: 9781124655543Subjects--Topical Terms:

518588
Agriculture.

Consumer preference for imported rice in Nigeria-Perceived quality differences or habit persistence? /
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