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Advances in advertising research XV = moving forward, looking back : advertising in the advent of AI /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in advertising research XV/ edited by Christina Boutsouki ... [et al.].
其他題名:	moving forward, looking back : advertising in the advent of AI /
其他作者:	Boutsouki, Christina.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xiii, 363 p. :ill. (some col.), digital ;24 cm.
內容註:	Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology.
Contained By:	Springer Nature eBook
標題:	Advertising - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-658-49114-7
ISBN:	9783658491147

Advances in advertising research XV = moving forward, looking back : advertising in the advent of AI /
Advances in advertising research XVmoving forward, looking back : advertising in the advent of AI /[electronic resource] :edited by Christina Boutsouki ... [et al.]. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xiii, 363 p. :ill. (some col.), digital ;24 cm. - European Advertising Academy,2626-0336. - European Advertising Academy..

Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology.

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management. The Editors Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.

ISBN: 9783658491147

Standard No.: 10.1007/978-3-658-49114-7doiSubjects--Topical Terms:

3722207
Advertising
--Congresses.

LC Class. No.: HF5802.5

Dewey Class. No.: 659.1

Advances in advertising research XV = moving forward, looking back : advertising in the advent of AI /
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