東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Use and effect of outdoor advertisin...

Happel, Karsten.

FindBook

Google Book

Amazon

博客來

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators/ by Karsten Happel.
作者:	Happel, Karsten.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xiv, 106 p. :ill., digital ;24 cm.
內容註:	Hypotheses on the Use of Outdoor Advertising for Member Acquisition -- Fitness Studios in Germany -- Outdoor Advertising -- Research Methods -- Implementation of Qualitative Research -- Discussion: Evaluation of Outdoor Advertising Campaigns from the Studios' Perspective -- Recommendations for Fitness Studios -- Conclusion.
Contained By:	Springer Nature eBook
標題:	Membership campaigns. -
電子資源:	https://doi.org/10.1007/978-3-658-49093-5
ISBN:	9783658490935

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators
Happel, Karsten.

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators[electronic resource] /by Karsten Happel. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xiv, 106 p. :ill., digital ;24 cm.

Hypotheses on the Use of Outdoor Advertising for Member Acquisition -- Fitness Studios in Germany -- Outdoor Advertising -- Research Methods -- Implementation of Qualitative Research -- Discussion: Evaluation of Outdoor Advertising Campaigns from the Studios' Perspective -- Recommendations for Fitness Studios -- Conclusion.

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658490935

Standard No.: 10.1007/978-3-658-49093-5doiSubjects--Topical Terms:

2206123
Membership campaigns.

LC Class. No.: GV428

Dewey Class. No.: 613.70688

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators
LDR:02620nmm a2200337 a 4500 001 2421770
003 DE-He213
005 20251017130419.0
006 m d
007 cr nn 008maaau
008 260505s2025 gw s 0 eng d
020 $a 9783658490935 $q (electronic bk.)
020 $a 9783658490928 $q (paper)
024 7 $a 10.1007/978-3-658-49093-5 $2 doi
035 $a 978-3-658-49093-5
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a GV428
072 7 $a KJSA $2 bicssc
072 7 $a BUS002000 $2 bisacsh
072 7 $a KJSA $2 thema
082 0 4 $a 613.70688 $2 23
090 $a GV428 $b .H252 2025
100 1 $a Happel, Karsten. $3 3803081
240 1 0 $a Einsatz und Wirkung von Außenwerbung zur Mitgliedergewinnung stationärer Fitnessstudios aus Sicht der Studiobetreiber. $l English
245 1 0 $a Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators $h [electronic resource] / $c by Karsten Happel.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2025.
300 $a xiv, 106 p. : $b ill., digital ; $c 24 cm.
505 0 $a Hypotheses on the Use of Outdoor Advertising for Member Acquisition -- Fitness Studios in Germany -- Outdoor Advertising -- Research Methods -- Implementation of Qualitative Research -- Discussion: Evaluation of Outdoor Advertising Campaigns from the Studios' Perspective -- Recommendations for Fitness Studios -- Conclusion.
520 $a This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
650 0 $a Membership campaigns. $3 2206123
650 0 $a Physical fitness centers $x Marketing. $3 3793770
650 0 $a Signs and signboards. $3 572994
650 1 4 $a Advertising. $3 570176
650 2 4 $a Marketing. $3 536353
650 2 4 $a Sports Economics. $3 2181063
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-49093-5
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)