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Principles of marketing = a comprehensive introduction for students and practitioners /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Principles of marketing/ by Manfred Bruhn.
Reminder of title:	a comprehensive introduction for students and practitioners /
Author:	Bruhn, Manfred.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
Description:	xii, 287 p. :ill. (chiefly col.), digital ;24 cm.
[NT 15003449]:	Marketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling.
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-658-45834-8
ISBN:	9783658458348

Principles of marketing = a comprehensive introduction for students and practitioners /
Bruhn, Manfred.

Principles of marketinga comprehensive introduction for students and practitioners /[electronic resource] :by Manfred Bruhn. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xii, 287 p. :ill. (chiefly col.), digital ;24 cm.

Marketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling.

Learn about the principles of marketing - a comprehensive introduction for students and practitioners This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners. Content Marketing as a Management Process Strategic Marketing Market Research Product and Pricing Policy Communication and Sales Policy Marketing Organization and Controlling The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

ISBN: 9783658458348

Standard No.: 10.1007/978-3-658-45834-8doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Principles of marketing = a comprehensive introduction for students and practitioners /
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245 1 0 $a Principles of marketing $h [electronic resource] : $b a comprehensive introduction for students and practitioners / $c by Manfred Bruhn.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2025.
300 $a xii, 287 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
505 0 $a Marketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling.
520 $a Learn about the principles of marketing - a comprehensive introduction for students and practitioners This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners. Content Marketing as a Management Process Strategic Marketing Market Research Product and Pricing Policy Communication and Sales Policy Marketing Organization and Controlling The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
650 0 $a Marketing. $3 536353
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