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Principles of marketing = a comprehe...

Bruhn, Manfred.

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Principles of marketing = a comprehensive introduction for students and practitioners /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Principles of marketing/ by Manfred Bruhn.
其他題名:	a comprehensive introduction for students and practitioners /
作者:	Bruhn, Manfred.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xii, 287 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	Marketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling.
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-45834-8
ISBN:	9783658458348

Principles of marketing = a comprehensive introduction for students and practitioners /
Bruhn, Manfred.

Principles of marketinga comprehensive introduction for students and practitioners /[electronic resource] :by Manfred Bruhn. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xii, 287 p. :ill. (chiefly col.), digital ;24 cm.

Marketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling.

Learn about the principles of marketing - a comprehensive introduction for students and practitioners This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners. Content Marketing as a Management Process Strategic Marketing Market Research Product and Pricing Policy Communication and Sales Policy Marketing Organization and Controlling The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

ISBN: 9783658458348

Standard No.: 10.1007/978-3-658-45834-8doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Principles of marketing = a comprehensive introduction for students and practitioners /
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