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Luxury brand management = in digital...

Chevalier, Michel, (1943-)

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Luxury brand management = in digital and sustainable times /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Luxury brand management/ Michael Chevalier, Gérald Mazzalovo.
其他題名:	in digital and sustainable times /
作者:	Chevalier, Michel,
其他作者:	Mazzalovo, Gerald.
出版者:	West Sussex, England :John Wiley and Sons, : 2021.,
面頁冊數:	1 online resource (xi, 531 p.)
附註:	Includes index.
標題:	Brand name products - Management. -
電子資源:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
ISBN:	9781119706328

Luxury brand management = in digital and sustainable times /
Chevalier, Michel,1943-

Luxury brand managementin digital and sustainable times /[electronic resource] :Michael Chevalier, Gérald Mazzalovo. - 4th ed. - West Sussex, England :John Wiley and Sons,2021. - 1 online resource (xi, 531 p.)

Includes index.

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

ISBN: 9781119706328Subjects--Topical Terms:

667040
Brand name products
--Management.

LC Class. No.: HD69.B7 / .C448 2021

Dewey Class. No.: 658.827

Luxury brand management = in digital and sustainable times /
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300 $a 1 online resource (xi, 531 p.)
500 $a Includes index.
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