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Strategic integrated marketing commu...

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Percy, Larry.

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Strategic integrated marketing communications

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic integrated marketing communications/ Larry Percy.
Author:	Percy, Larry.
Published:	London :Routledge, Taylor & Francis Group, : 2023.,
Description:	1 online resource (xiv, 303 p.) :ill. (black and white)
Subject:	Communication in marketing. -
Online resource:	https://www.taylorfrancis.com/books/9781003169635
ISBN:	9781003169635

Strategic integrated marketing communications
Percy, Larry.

Strategic integrated marketing communications[electronic resource] /Larry Percy. - Fourth edition. - London :Routledge, Taylor & Francis Group,2023. - 1 online resource (xiv, 303 p.) :ill. (black and white)

Includes bibliographical references and index.

ISBN: 9781003169635Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.123 / .P475 2023eb

Dewey Class. No.: 658.8/02

Strategic integrated marketing communications
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020 $a 9781003169635 $q (ebook)
020 $a 1003169635 $q (ebook)
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020 $a 9781000842937 $q (electronic bk. ; $q EPUB)
020 $a 1000842932 $q (electronic bk. ; $q EPUB)
020 $z 9780367770617 $q (hardback)
020 $z 036777061X $q (hardback)
020 $z 9780367770624 $q (paperback)
020 $z 0367770628 $q (paperback)
035 $a (OCoLC)1369601885
035 $a (OCoLC-P)1369601885
035 $a 9781003169635
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 4 $a HF5415.123 $b .P475 2023eb
082 0 4 $a 658.8/02 $2 23
100 1 $a Percy, Larry. $3 781593
245 1 0 $a Strategic integrated marketing communications $h [electronic resource] / $c Larry Percy.
250 $a Fourth edition.
260 $a London : $b Routledge, Taylor & Francis Group, $c 2023.
300 $a 1 online resource (xiv, 303 p.) : $b ill. (black and white)
504 $a Includes bibliographical references and index.
650 0 $a Communication in marketing. $3 584906
650 0 $a Strategic planning. $3 528149
655 4 $a Electronic books. $2 lcsh $3 542853
856 4 0 $u https://www.taylorfrancis.com/books/9781003169635

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W9521312

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EB HF5415.123 .P475 2023eb

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