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Internal communication and employer ...

Tkalac Verčič, Ana.

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Internal communication and employer brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Internal communication and employer brands/ Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić.
作者:	Tkalac Verčič, Ana.
其他作者:	Verčič, Dejan.
出版者:	New York, NY :Routledge, : 2023.,
面頁冊數:	1 online resource.
標題:	Communication in organizations. -
電子資源:	https://www.taylorfrancis.com/books/9781003200109
ISBN:	9781003200109

Internal communication and employer brands
Tkalac Verčič, Ana.

Internal communication and employer brands[electronic resource] /Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić. - New York, NY :Routledge,2023. - 1 online resource. - Routledge research in public relations.

Includes bibliographical references and index.

"This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"--

ISBN: 9781003200109Subjects--Topical Terms:

542879
Communication in organizations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD30.3

Dewey Class. No.: 658.4/5

Internal communication and employer brands
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260 $a New York, NY : $b Routledge, $c 2023.
300 $a 1 online resource.
490 0 $a Routledge research in public relations
504 $a Includes bibliographical references and index.
520 $a "This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"-- $c Provided by publisher.
650 0 $a Communication in organizations. $3 542879
650 0 $a Employer branding. $3 3794017
650 0 $a Employee motivation. $3 539334
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700 1 $a Verčič, Dejan. $3 3794015
700 1 $a Špoljarić, Anja. $3 3794016
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