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Innovative trends shaping food marke...

Yi, Zhao.

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Innovative trends shaping food marketing and consumption

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovative trends shaping food marketing and consumption/ Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi, editors.
其他作者:	Yi, Zhao.
出版者:	Hershey, Pennsylvania :IGI Global, : 2025.,
面頁冊數:	1 online resource (xxvii, 592 p.) :ill.
內容註:	Preface -- Chapter 1. Innovative Trends Shaping Food Marketing and Consumption: Culinary Marketing in the Digital Age - Latest Trends and Innovations -- Chapter 2. The Impact of Marketing Strategies in the Fast-Food Industry -- Chapter 3. The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies -- Chapter 4. Verifying Food Influencers on Blockchain for Transparency in Endorsements and Combating Fake Reviews -- Chapter 5.Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study -- Chapter 6. Mitigating Food Waste and Loss in Malaysia's Food Service Industry: Strategies for Sustainable Solutions -- Chapter 7. Menu Hybridization Development: Opportunity for Food Business Performance -- Chapter 8. Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth -- Chapter 9. Food Technology Innovation -- Chapter 10. Food Brand Cultivation -- Chapter 11. Environmental Food Impact -- Chapter 12. Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing -- Chapter 13. Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling -- Chapter 14. Consumer Preferences and Supermarket Retail Dynamics -- Chapter 15. Assessing Consumer Trust and Perception in Online Food Marketplaces -- Chapter 16. AI and Its Importance in the Development of the Luxury Market -- Chapter 17. Improving Food Quality With Energy-Efficient Technology in the Hotel Industry -- Chapter 18. Marketing of Food Products in Convenience Stores Using Augmented Reality -- Chapter 19. GEOfood Products, Tourism, and Ecocultural Sustainability for Vulnerable Territories: Projects and Strategies in Portuguese Geoparks -- Chapter 20. Impact of Social Media Advertising and Influencer Marketing on Plant-Based Dairy Alternative Purchase Intention: A Case of Highly Vegetarian Indian States -- Chapter 21. Research on the Influence of Consumer Inertia and Switching Costs on Repeat Purchase Intention and Countermeasures: Take the Tik Tok E-Commerce Food Category in China as an Example -- Chapter 22. Rethinking Global Food Governance From Historical Perspectives for a Sustainable Future -- About the Contributors -- Index.
標題:	Food industry and trade - Internet marketing. -
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8542-5
ISBN:	9798369385449

Innovative trends shaping food marketing and consumption
Innovative trends shaping food marketing and consumption[electronic resource] /Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxvii, 592 p.) :ill.

Includes bibliographic references and index.

Preface -- Chapter 1. Innovative Trends Shaping Food Marketing and Consumption: Culinary Marketing in the Digital Age - Latest Trends and Innovations -- Chapter 2. The Impact of Marketing Strategies in the Fast-Food Industry -- Chapter 3. The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies -- Chapter 4. Verifying Food Influencers on Blockchain for Transparency in Endorsements and Combating Fake Reviews -- Chapter 5.Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study -- Chapter 6. Mitigating Food Waste and Loss in Malaysia's Food Service Industry: Strategies for Sustainable Solutions -- Chapter 7. Menu Hybridization Development: Opportunity for Food Business Performance -- Chapter 8. Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth -- Chapter 9. Food Technology Innovation -- Chapter 10. Food Brand Cultivation -- Chapter 11. Environmental Food Impact -- Chapter 12. Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing -- Chapter 13. Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling -- Chapter 14. Consumer Preferences and Supermarket Retail Dynamics -- Chapter 15. Assessing Consumer Trust and Perception in Online Food Marketplaces -- Chapter 16. AI and Its Importance in the Development of the Luxury Market -- Chapter 17. Improving Food Quality With Energy-Efficient Technology in the Hotel Industry -- Chapter 18. Marketing of Food Products in Convenience Stores Using Augmented Reality -- Chapter 19. GEOfood Products, Tourism, and Ecocultural Sustainability for Vulnerable Territories: Projects and Strategies in Portuguese Geoparks -- Chapter 20. Impact of Social Media Advertising and Influencer Marketing on Plant-Based Dairy Alternative Purchase Intention: A Case of Highly Vegetarian Indian States -- Chapter 21. Research on the Influence of Consumer Inertia and Switching Costs on Repeat Purchase Intention and Countermeasures: Take the Tik Tok E-Commerce Food Category in China as an Example -- Chapter 22. Rethinking Global Food Governance From Historical Perspectives for a Sustainable Future -- About the Contributors -- Index.

"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--

Mode of access: World Wide Web.

ISBN: 9798369385449Subjects--Topical Terms:

3793395
Food industry and trade
--Internet marketing.Subjects--Index Terms:

Consumption.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9000.5 / .I546 2025eb

Dewey Class. No.: 338.1/90688

Innovative trends shaping food marketing and consumption
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520 3 $a "This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"-- $c Provided by publisher.
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650 0 $a Food industry and trade $x Internet marketing. $3 3793395
650 0 $a Consumer behavior. $3 535816
650 0 $a Social media $x Influence. $3 3528837
650 0 $a Food industry and trace $x Marketing $x Technological innovations. $3 3793396
653 $a Consumption.
653 $a Culinary Marketing.
653 $a Digital Technology.
653 $a Economics and Economic Theory.
653 $a Food Marketing.
653 $a Influencer Marketing.
653 $a Marketing and Consumer Science.
653 $a Quality Management.
653 $a Social Media.
653 $a Sustainability.
653 $a Waste Management.
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700 1 $a Yi, Zhao. $3 3793393
700 1 $a Fakir, Fatima Zahra. $3 3793394
700 1 $a Albattat, Ahmad, $d 1973- $3 3730020
700 1 $a Hussain, Zahid, $d 1996- $3 3793392
710 2 $a IGI Global. $3 1361470
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