東華大學圖書館 |

AI and machine learning applications in supply chains and marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	AI and machine learning applications in supply chains and marketing/ Reason Masengu, Charles Tsikada, Jabulani Garwi, editors.
remainder title:	Artificial intelligence and machine learning applications in supply chains and marketing
other author:	Garwi, Jabulani,
Published:	Hershey, Pennsylvania :IGI Global, : 2025.,
Description:	1 online resource (xxiv, 464 p.)
[NT 15003449]:	Preface -- Chapter 1. An Examination of Text Mining Data Regarding Amazon Basics Consumer Durables Customers' Experience -- Chapter 2. Applications of Machine Learning (ML) and Artificial Intelligence (AI) in Marketing -- Chapter 3.Artificial intelligence (AI) and Machine Learning (ML): Enhancing Supply Chain Resilience and Efficiency -- Chapter 4. Cultivating Cyborgs: Cybernetically-Enhanced Farmers' Participation in Agricultural Marketing and Supply Chains -- Chapter 5. Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence -- Chapter 6. Enhancing Supply Chain Resilience Through Artificial Intelligence and Machine Learning: A Systematic Literature Review andComprehensive Framework -- Chapter 7. How Can AI Help Change the Future of Marketing? -- Chapter 8. Integrating AI and Machine Learning Into Supply Chain and Marketing: A Strategic Approach -- Chapter 9. Intelligent Techniques for Emotion Recognition in Social Media and Business Applications -- Chapter 10. Leveraging Artificial Intelligence to Detect Counterfeit Luxury Products: A Systematic Review of Machine Learning, Natural Language Processing, and Image -- Chapter 11. Navigating Challenges and Leveraging Future Trends in AI and Machine Learning for Supply Chains -- Chapter 12. Revolutionizing Supply Chains With AI and Machine Learning: Opportunities and Challenges -- Chapter 13. Algorithmic Bias and Farmers'Autonomy in AI-Driven Agricultural Marketing and Supply Chains -- Chapter 14. The Impact of Machine Learning on the Commercial Management of a Financial Entity -- Chapter 15. Understanding AI and Machine Learning Concepts -- Compilation ofReferences -- About the Contributors -- Index.
Subject:	Artificial intelligence. -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6760-5
ISBN:	9798369367629

AI and machine learning applications in supply chains and marketing
AI and machine learning applications in supply chains and marketing[electronic resource] /Artificial intelligence and machine learning applications in supply chains and marketingReason Masengu, Charles Tsikada, Jabulani Garwi, editors. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxiv, 464 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. An Examination of Text Mining Data Regarding Amazon Basics Consumer Durables Customers' Experience -- Chapter 2. Applications of Machine Learning (ML) and Artificial Intelligence (AI) in Marketing -- Chapter 3.Artificial intelligence (AI) and Machine Learning (ML): Enhancing Supply Chain Resilience and Efficiency -- Chapter 4. Cultivating Cyborgs: Cybernetically-Enhanced Farmers' Participation in Agricultural Marketing and Supply Chains -- Chapter 5. Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence -- Chapter 6. Enhancing Supply Chain Resilience Through Artificial Intelligence and Machine Learning: A Systematic Literature Review andComprehensive Framework -- Chapter 7. How Can AI Help Change the Future of Marketing? -- Chapter 8. Integrating AI and Machine Learning Into Supply Chain and Marketing: A Strategic Approach -- Chapter 9. Intelligent Techniques for Emotion Recognition in Social Media and Business Applications -- Chapter 10. Leveraging Artificial Intelligence to Detect Counterfeit Luxury Products: A Systematic Review of Machine Learning, Natural Language Processing, and Image -- Chapter 11. Navigating Challenges and Leveraging Future Trends in AI and Machine Learning for Supply Chains -- Chapter 12. Revolutionizing Supply Chains With AI and Machine Learning: Opportunities and Challenges -- Chapter 13. Algorithmic Bias and Farmers'Autonomy in AI-Driven Agricultural Marketing and Supply Chains -- Chapter 14. The Impact of Machine Learning on the Commercial Management of a Financial Entity -- Chapter 15. Understanding AI and Machine Learning Concepts -- Compilation ofReferences -- About the Contributors -- Index.

"While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customerengagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers."--

Mode of access: World Wide Web.

ISBN: 9798369367629Subjects--Topical Terms:

516317
Artificial intelligence.
Subjects--Index Terms:

Agricultural Science.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD38.5 / .A33 2025eb

Dewey Class. No.: 658.7

AI and machine learning applications in supply chains and marketing
LDR:04582nmm a2200445 a 4500 001 2415495
006 m o d
007 cr nn |||muauu
008 260207s2025 pau ob 001 0 eng d
020 $a 9798369367629 $q (ebook)
020 $z 9798369367605 $q (hardback)
020 $z 9798369367612 $q (paperback)
035 $a (CaBNVSL)slc00006929
035 $a (OCoLC)1463449176
035 $a 00345357
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
041 0 $a eng
050 4 $a HD38.5 $b .A33 2025eb
082 0 4 $a 658.7 $2 23
245 0 0 $a AI and machine learning applications in supply chains and marketing $h [electronic resource] / $c Reason Masengu, Charles Tsikada, Jabulani Garwi, editors.
246 3 $a Artificial intelligence and machine learning applications in supply chains and marketing
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2025.
300 $a 1 online resource (xxiv, 464 p.)
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. An Examination of Text Mining Data Regarding Amazon Basics Consumer Durables Customers' Experience -- Chapter 2. Applications of Machine Learning (ML) and Artificial Intelligence (AI) in Marketing -- Chapter 3.Artificial intelligence (AI) and Machine Learning (ML): Enhancing Supply Chain Resilience and Efficiency -- Chapter 4. Cultivating Cyborgs: Cybernetically-Enhanced Farmers' Participation in Agricultural Marketing and Supply Chains -- Chapter 5. Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence -- Chapter 6. Enhancing Supply Chain Resilience Through Artificial Intelligence and Machine Learning: A Systematic Literature Review andComprehensive Framework -- Chapter 7. How Can AI Help Change the Future of Marketing? -- Chapter 8. Integrating AI and Machine Learning Into Supply Chain and Marketing: A Strategic Approach -- Chapter 9. Intelligent Techniques for Emotion Recognition in Social Media and Business Applications -- Chapter 10. Leveraging Artificial Intelligence to Detect Counterfeit Luxury Products: A Systematic Review of Machine Learning, Natural Language Processing, and Image -- Chapter 11. Navigating Challenges and Leveraging Future Trends in AI and Machine Learning for Supply Chains -- Chapter 12. Revolutionizing Supply Chains With AI and Machine Learning: Opportunities and Challenges -- Chapter 13. Algorithmic Bias and Farmers'Autonomy in AI-Driven Agricultural Marketing and Supply Chains -- Chapter 14. The Impact of Machine Learning on the Commercial Management of a Financial Entity -- Chapter 15. Understanding AI and Machine Learning Concepts -- Compilation ofReferences -- About the Contributors -- Index.
520 3 $a "While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customerengagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Artificial intelligence. $3 516317
650 0 $a Business logistics $x Data processing. $3 731545
650 0 $a Marketing $x Technological innovations. $3 607822
650 0 $a Machine learning. $3 533906
653 $a Agricultural Science.
653 $a Artificial Intelligence.
653 $a Blockchain.
653 $a Data Analysis.
653 $a Machine Learning.
653 $a Marketing and Consumer Science.
653 $a Natural Language Processing.
653 $a Social Media.
653 $a Supply Chains.
653 $a Sustainable Development.
653 $a Text Mining.
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Garwi, Jabulani, $d 1984- $3 3730200
700 1 $a Tsikada, Charles. $3 3793269
700 1 $a Masengu, Reason, $d 1982- $3 3730199
710 2 $a IGI Global. $3 1361470
776 0 8 $i Print version: $z 9798369367605
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 3231136
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-6760-5