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Leveraging AI for effective digital relationship marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Leveraging AI for effective digital relationship marketing/ José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors.
remainder title:	Leveraging artificial intelligence for effective digital relationship marketing
other author:	Grigoriou, Nicholas.
Published:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
Description:	1 online resource (xxi, 611 p.) :ill.
[NT 15003449]:	Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index.
Subject:	Customer services - Technological innovations. -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5340-0
ISBN:	9798369353424

Leveraging AI for effective digital relationship marketing
Leveraging AI for effective digital relationship marketing[electronic resource] /Leveraging artificial intelligence for effective digital relationship marketingJosé Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxi, 611 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index.

" Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."--

Mode of access: World Wide Web.

ISBN: 9798369353424Subjects--Topical Terms:

824504
Customer services
--Technological innovations.Subjects--Index Terms:

Artificial Intelligence (AI)Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.125 / .L48 2025eb

Dewey Class. No.: 658.800285

Leveraging AI for effective digital relationship marketing
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245 0 0 $a Leveraging AI for effective digital relationship marketing $h [electronic resource] / $c José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou, editors.
246 3 $a Leveraging artificial intelligence for effective digital relationship marketing
260 $a Hershey, Pennsylvania : $b IGI Global Scientific Publishing, $c 2025.
300 $a 1 online resource (xxi, 611 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. How Artificial Intelligence Can Leverage Relationship Marketing Strategies -- Chapter 2. How AI Influences Marketing From the Consumer Perspective: Literature Review -- Chapter 3. The Future of Customer Relationship Service: How Artificial Intelligence (AI) Is Changing the Game -- Chapter 4. AI-Driven Personalization in Omnichannel Marketing: Enhancing Customer Engagement and Loyalty -- Chapter 5. AI-Driven Personalization in Beauty Retail: Exploring How AI-Based Applications Influence Customer Satisfaction and Brand Loyalty -- Chapter 6. AI-Powered Personalization: Revolutionizing Mobile Commerce for Enhanced Customer Experiences -- Chapter 7. Crafting Couture: AI's Role in Personalizing Unique Consumer Experiences Through Co-Creation -- Chapter 8. Converging Theories: The Fusion of Artificial Intelligence and Sustainable Marketing for a Responsible Future -- Chapter 9. The Intersection of Brands and AI: Concepts and Technologies -- Chapter 10. More Than Brands, Friends: Enhancing Emotional Engagement Through AI in Digital Relationship Marketing Context -- Chapter 11. AI Caramba!: The Negative Effects of AI Agents in Customer Relationship Management -- Chapter 12. Return on AI: Mapping and Exploring ROI (In)Tangible Measures -- Chapter 13. Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration -- Chapter 14. Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia -- Chapter 15. Customer Orientation and Ethiopian Bank Performance With Mediation of Competitive Advantage -- Compilation of References -- About the Contributors -- Index.
520 3 $a " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Customer services $x Technological innovations. $3 824504
650 0 $a Artificial intelligence $x Marketing applications. $3 3590441
650 0 $a Marketing research $x Technological innovations. $3 3452382
653 $a Artificial Intelligence (AI)
653 $a Customer Data Analysis.
653 $a Customer Engagement.
653 $a Customer Experience.
653 $a Digital Relationship Marketing.
653 $a Hyper-Personalized Marketing.
653 $a Marketing Academics.
653 $a Marketing Campaigns.
653 $a Omnichannel Experiences.
653 $a Predictive Capacity.
653 $a Relationship Marketing.
653 $a Social Customer Relationship Management.
653 $a Sustainable Practices.
653 $a Timeless Marketing Principles.
653 $a Trends in Marketing.
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Grigoriou, Nicholas. $3 3793253
700 1 $a Pires, Paulo Botelho. $3 3793254
700 1 $a Santos, José Duarte. $3 3718880
710 2 $a IGI Global. $3 1361470
776 0 8 $i Print version: $z 9798369353400
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 3231136
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5340-0