東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Cross-cultural perspectives on luxur...

Tarnanidis, Theodore, (1977-)

Linked to FindBook

Google Book

Amazon

博客來

Cross-cultural perspectives on luxury marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cross-cultural perspectives on luxury marketing/ edited by Theodore Tarnanidis.
other author:	Tarnanidis, Theodore,
Published:	Hershey, PA :IGI Global, : 2025.,
Description:	1 online resource.
[NT 15003449]:	Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural MarketingDynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. IndustryEvolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index.
Subject:	Luxuries - Marketing. -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7535-8
ISBN:	9798369375372

Cross-cultural perspectives on luxury marketing
Cross-cultural perspectives on luxury marketing[electronic resource] /edited by Theodore Tarnanidis. - Hershey, PA :IGI Global,2025. - 1 online resource. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural MarketingDynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. IndustryEvolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index.

"The edited book's aim is to uncover several ongoing trends that pertain to sustainable luxury and masstige marketing from a cross-cultural viewpoint. The book's aim is to assess how immersive technologies are being incorporated by luxury brands and how it impacts their relationships with consumers"--

ISBN: 9798369375372

LCCN: 2024048564Subjects--Topical Terms:

1012388
Luxuries
--Marketing.Subjects--Index Terms:

Affluent Market.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9999.L852

Dewey Class. No.: 658.8

Cross-cultural perspectives on luxury marketing
LDR:02946nmm a2200409 a 4500 001 2415480
006 m o d
007 cr nn |||muauu
008 260207s2025 pau ob 001 0 eng
010 $a 2024048564
020 $a 9798369375372 $q (ebook)
020 $z 9798369375358 $q (hardback)
020 $z 9798369375365 $q (paperback)
035 $a 1463449114
040 $a DLC $b eng $c DLC $d IGIGL $d OCLCO $d N$T $d OCLCL $d YDX
041 0 $a eng
050 0 0 $a HD9999.L852
082 0 0 $a 658.8 $2 23/eng/20241228
245 0 0 $a Cross-cultural perspectives on luxury marketing $h [electronic resource] / $c edited by Theodore Tarnanidis.
260 $a Hershey, PA : $b IGI Global, $c 2025.
300 $a 1 online resource.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Acknowledgment -- Chapter 1. Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2. Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3. Understanding Cross-Cultural MarketingDynamics -- Chapter 4. Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5. Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour -- Chapter 6. IndustryEvolution, Current Trends, and Future Perspectives -- Chapter 7. Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8. Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9. Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10. A Holistic Perspective -- Chapter 11. Luxury Brands in a Dynamic Global Market -- Chapter 12. Is It a Dilemma? -- Chapter 13. Navigating Cultural Nuances and Masstige Challenges -- Chapter 14. Evolution and Challenges in the Luxury Sector -- Compilation of References -- About the Contributors -- Index.
520 $a "The edited book's aim is to uncover several ongoing trends that pertain to sustainable luxury and masstige marketing from a cross-cultural viewpoint. The book's aim is to assess how immersive technologies are being incorporated by luxury brands and how it impacts their relationships with consumers"-- $c Provided by publisher.
650 0 $a Luxuries $x Marketing. $3 1012388
650 0 $a Marketing $v Cross-cultural studies. $3 735895
650 0 $a Luxury goods industry. $3 1246722
650 0 $a Fashion merchandising $v Cross-cultural studies. $3 3793235
650 0 $a Intercultural communication $v Cross-cultural studies. $3 3411475
650 6 $a Mode $x Marchandisage $v Études transculturelles. $3 3793236
650 6 $a Communication interculturelle $v Études transculturelles. $3 3793237
650 6 $a Produits de luxe $x Industrie. $3 3793238
653 $a Affluent Market.
653 $a Consumer Behavior.
653 $a Cosmetic Products.
653 $a Cultural Marketing.
653 $a Culture and Population Studies.
653 $a Data Analysis.
653 $a Digital Technology.
653 $a Luxury Branding.
653 $a Luxury Fashion.
653 $a Luxury Marketing.
653 $a Sustainable Development.
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Tarnanidis, Theodore, $d 1977- $3 3793234
776 0 8 $i Print version: $t Cross-cultural perspectives on luxury marketing $d Hershey, PA : IGI Global, [2025] $z 9798369375358 $w (DLC) 2024048563
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 3231136
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7535-8