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Navigating intellectual property challenges in tourism

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Navigating intellectual property challenges in tourism/ Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors.
其他作者:	Tyagi, Pankaj Kumar.
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
面頁冊數:	1 online resource (xiv, 376 p.) :ill.
內容註:	Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index.
標題:	Tourism. -
電子資源:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4171-1
ISBN:	9798369341728

Navigating intellectual property challenges in tourism
Navigating intellectual property challenges in tourism[electronic resource] /Ahmad Albattat, Norhidayah Azman, Marco Valeri, Zunirah Mohd Talib, Pankaj Kumar Tyagi, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xiv, 376 p.) :ill. - Advances in hospitality, tourism, and the services industry (AHTSI) book series. - Advances in hospitality, tourism, and the services industry (AHTSI) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index.

"Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national cultureand heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights intoconventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."--

Mode of access: World Wide Web.

ISBN: 9798369341728Subjects--Topical Terms:

536870
Tourism.
Subjects--Index Terms:

Collaborative Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: G155.A1 / N38 2024eb

Dewey Class. No.: 338.4791

Navigating intellectual property challenges in tourism
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300 $a 1 online resource (xiv, 376 p.) : $b ill.
490 1 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. Navigating the IP Maze: A Guide for Tourism Entrepreneurs and Startups -- Chapter 2. Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges -- Chapter 3. Intellectual Property Considerations in the Preservation and Revival of Folklore Through Tourism: Strategies for Sustainable Cultural Heritage Management in India -- Chapter 4. Cultural Heritage Tourism in Bangladesh: Balancing Preservation and Visitor Experience -- Chapter 5. Leveraging Intellectual Property for Sustainable Tourism Growth -- Chapter 6. Leveraging Intellectual Property for Destination Branding and Marketing in the Tourism Sector -- Chapter 7. Synergising Brands: Licensing and Collaboration Strategies in Tourism -- Chapter 8. Collaborative Marketing Strategies for Tea Tourism: Leveraging Local and Global Networks -- Chapter 9. The Role of Trademarks in Tourism: A Study With Special Reference to Non-Traditional Marks -- Chapter 10. Savoring Safeguards: Intellectual Property Protection in Gastronomy Tourism -- Chapter 11. Leveraging Geographical Indications for Tourism Development and Destination Branding -- Chapter 12. The Power of Place: Geographical Indicators as a Marketing Tool in Indian Tourism -- Chapter 13. An Empirical Study on Intellectual Property Challenges in Eco-Tourism and Sustainable Human Resource Practices -- Chapter 14. Addressing Copyright Challenges in the Travel and Tourism Sector: Implications for Digital Media and Intellectual Property -- Compilation of References -- About the Contributors -- Index.
520 3 $a "Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national cultureand heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights intoconventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Tourism. $3 536870
650 0 $a Intellectual property $x Protection. $3 3793229
653 $a Collaborative Marketing.
653 $a Conservation and Preservation.
653 $a Cultural Heritage Management.
653 $a Destination Branding and Marketing.
653 $a Digital Media.
653 $a Gastronomy Tourism.
653 $a Global Business.
653 $a Hospitality and Tourism.
653 $a Intellectual Property.
653 $a Sustainable Development.
653 $a Travel Sectors.
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700 1 $a Tyagi, Pankaj Kumar. $3 3793194
700 1 $a Talib, Zunirah Mohd. $3 3793227
700 1 $a Valeri, Marco. $3 3521623
700 1 $a Azman, Norhidayah. $3 3793228
700 1 $a Albattat, Ahmad. $3 3793178
710 2 $a IGI Global. $3 1361470
776 0 8 $i Print version: $z 9798369341711
830 0 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series. $3 3675201
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4171-1