東華大學圖書館 |

AI innovations in service and tourism marketing

Record Type:	Electronic resources : Monograph/item
Title/Author:	AI innovations in service and tourism marketing/ Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors.
remainder title:	Artificial intelligence innovations in service and tourism marketing
other author:	Singh, Vipin.
Published:	Hershey, Pennsylvania :IGI Global, : 2024.,
Description:	1 online resource (xiv, 554 p.)
[NT 15003449]:	Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3.AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificialintelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtualreality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach.
Subject:	Service industries - Marketing -
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7909-7
ISBN:	9798369379110

AI innovations in service and tourism marketing
AI innovations in service and tourism marketing[electronic resource] /Artificial intelligence innovations in service and tourism marketingVipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (xiv, 554 p.)

Includes bibliographical references and index.

Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3.AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificialintelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtualreality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach.

"The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students."--

Mode of access: World Wide Web.

ISBN: 9798369379110Subjects--Topical Terms:

3793195
Service industries
--MarketingSubjects--Index Terms:

Artificial Intelligence (AI).Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9980.5 / .A3 2024eb

Dewey Class. No.: 338.40285/63

AI innovations in service and tourism marketing
LDR:05152nmm a2200469 a 4500 001 2415461
006 m o d
007 cr nn |||muauu
008 260207s2024 pau ob 001 0 eng d
020 $a 9798369379110 $q (ebook)
020 $z 9798369379097 $q (hardback)
020 $z 9798369379103 $q (paperback)
035 $a (CaBNVSL)slc00006630
035 $a (OCoLC)1452678161
035 $a 00349588
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
041 0 $a eng
050 4 $a HD9980.5 $b .A3 2024eb
082 0 4 $a 338.40285/63 $2 23
245 0 0 $a AI innovations in service and tourism marketing $h [electronic resource] / $c Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors.
246 3 $a Artificial intelligence innovations in service and tourism marketing
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2024.
300 $a 1 online resource (xiv, 554 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. A new era of engagement and satisfaction: transforming customer experience with AI-driven technologies -- Chapter 2. AI-driven innovations in service marketing transforming customer engagement and experience -- Chapter 3.AI-driven service marketing: transforming customer experience and operational efficiency -- Chapter 4. The impact of artificial intelligence on improving efficiency in service and implementing best practices in service marketing -- Chapter5. Unlocking ai's potential in customer service marketing -- Chapter 6. AI-driven strategies for customer engagement, market segmentation, and resource optimization: projecting end user satisfaction and futuristic growth of business -- Chapter 7. Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies -- Chapter 8. Unveiling the effectiveness of ML models for predicting forex trends: an AI-ML-driven service into trade marketing -- Chapter 9. A theoretical perspective on ai's transformative role in the health insurance sector: unveiling the future -- Chapter 10. Emerging trends in edge AI for industry 4.0 and 5.0: technologies, applications, and challenges -- Chapter 11. Measuring influence key metrics for successful influencer marketing campaigns with sentiment analysis -- Chapter 12. Leveraging artificial intelligence in service marketing to enhance electronic word of mouth (eWOM) -- Chapter 13. Feast on innovation: a deep dive into information technology implementation in service marketing -- Chapter 14. The strategic role of artificial intelligence (AI) in service delivery systems -- Chapter 15. The future of work: AI and human collaboration in service marketing delivery -- Chapter 16. Future trends: ai's impact on the landscape of service marketing -- Chapter 17. Leveraging AI for diversity, equity, and inclusion in service marketing -- Chapter 18. Understanding artificialintelligence adoption in tourism services and marketing: boon or bane? -- Chapter 19. The impact of artificial intelligence on the marketing performance of tourism and hospitality businesses: the mediating role of marketing innovation -- Chapter 20. Harnessing artificial intelligence for a competitive edge in religious tourism: a case study of India -- Chapter 21. Exploring the facets of chatbots and automation in tourism with special reference to ChatGPT -- Chapter 22. Virtualreality and tourism marketing: embracing the power of social media for historical reconstructions -- Chapter 23. The impact of artificial intelligence on event experiences: a virtual task technique approach.
520 3 $a "The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Service industries $x Marketing $x Technological innovations. $3 3793195
650 0 $a Tourism $x Marketing $x Technological innovations. $3 3793196
650 0 $a Artificial intelligence $x Marketing applications. $3 3590441
653 $a Artificial Intelligence (AI).
653 $a Automation.
653 $a Chatbots.
653 $a Customer Engagement.
653 $a Customer Experience.
653 $a Human Collaboration.
653 $a Industry 4.0.
653 $a Industry 5.0.
653 $a Influencer Marketing.
653 $a Machine Learning.
653 $a Operational Efficiency.
653 $a Service Delivery Systems.
653 $a Service Marketing.
653 $a Tourism.
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Singh, Vipin. $3 3793193
700 1 $a Singh, Amrik. $3 1939459
700 1 $a Tyagi, Pankaj Kumar. $3 3793194
700 1 $a Nadda, Vipin, $d 1970- $3 3510380
710 2 $a IGI Global. $3 1361470
776 0 8 $i Print version: $z 9798369379097
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7909-7