Applying metalytics to measure custo...
Bathla, Devesh, (1986-)

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  • Applying metalytics to measure customer experience in the metaverse
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Applying metalytics to measure customer experience in the metaverse/ Devesh Bathla, and Amandeep Singh, editors.
    其他作者: Bathla, Devesh,
    出版者: Hershey, Pennsylvania :IGI Global, : 2022.,
    面頁冊數: 1 online resource (xxi, 231 p.)
    內容註: Chapter 1. A critical investigation in measuring the impact of the metaverse in revolutionising the future of financial services -- Chapter 2. A study to analyse the impact of using the metaverse in the banking industry to augment performance in a competitive environment -- Chapter 3. Brand preference for smartphones: a case study of North India -- Chapter 4. Exploring the role of social media: an innovative tool for entrepreneurs -- Chapter 5. Factors affecting detection and prevention of financial fraud in banks: evidence from an emerging economy -- Chapter 6. Factors influencing imbursements: study on payment preference among cash MW and NFC -- Chapter 7. Financial training needs of executives: a study of financial and non-financial companies -- Chapter 8. Into the metaverse: marketing to Gen Z consumers -- Chapter 9. Leadership and emotional intelligence: a comparative study -- Chapter 10. Leveraging big data analytics in the healthcare sector: a look at applications and challenges -- Chapter 11. Linking customers' perceptions with e-banking services in punjab: a comparative study -- Chapter 12. Metaverse in education: an overview -- Chapter 13. PESTEL analysis of the automotive industry -- Chapter 14. Social influence: decisions of online brand communities and millennials -- Chapter 15. Study in the BFSI sector on the role of AI in human resource management -- Chapter 16. Systematic literature review of supply chain finance: network analysis -- Chapter 17. Turning the page: education in the metaverse an exploration of the impact of the metaverse on education and pedagogy.
    標題: Data mining. -
    電子資源: https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6133-4
    ISBN: 9781668461358
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