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Exploring markets = a very brief introduction /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exploring markets/ by Stefan Kühl.
Reminder of title:	a very brief introduction /
Author:	Kühl, Stefan.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xv, 46 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View-the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality-Conclusion.
Contained By:	Springer Nature eBook
Subject:	Industrial management. -
Online resource:	https://doi.org/10.1007/978-3-032-05029-8
ISBN:	9783032050298

Exploring markets = a very brief introduction /
Kühl, Stefan.

Exploring marketsa very brief introduction /[electronic resource] :by Stefan Kühl. - Second edition. - Cham :Springer Nature Switzerland :2025. - xv, 46 p. :ill., digital ;24 cm.

Chapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View-the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality-Conclusion.

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment -or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things. Stefan Kühl is professor of sociology at the University of Bielefeld in Germany and works as a consultant for Metaplan, a consulting firm based in Princeton, Hamburg, Shanghai, Singapore, Versailles and Zurich.

ISBN: 9783032050298

Standard No.: 10.1007/978-3-032-05029-8doiSubjects--Topical Terms:

529072
Industrial management.

LC Class. No.: HD31.2 / .K84 2025

Dewey Class. No.: 658

Exploring markets = a very brief introduction /
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240 1 0 $a Märkte explorieren. $l English
245 1 0 $a Exploring markets $h [electronic resource] : $b a very brief introduction / $c by Stefan Kühl.
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260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xv, 46 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View-the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality-Conclusion.
520 $a Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment -or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things. Stefan Kühl is professor of sociology at the University of Bielefeld in Germany and works as a consultant for Metaplan, a consulting firm based in Princeton, Hamburg, Shanghai, Singapore, Versailles and Zurich.
650 0 $a Industrial management. $3 529072
650 0 $a Economic development. $3 527912
650 0 $a Social responsibility of business. $3 542603
650 1 4 $a Sociology of Organizations and Occupations. $3 3594050
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