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Exploring markets = a very brief int...

Kühl, Stefan.

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Exploring markets = a very brief introduction /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Exploring markets/ by Stefan Kühl.
其他題名:	a very brief introduction /
作者:	Kühl, Stefan.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xv, 46 p. :ill., digital ;24 cm.
內容註:	Chapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View-the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality-Conclusion.
Contained By:	Springer Nature eBook
標題:	Industrial management. -
電子資源:	https://doi.org/10.1007/978-3-032-05029-8
ISBN:	9783032050298

Exploring markets = a very brief introduction /
Kühl, Stefan.

Exploring marketsa very brief introduction /[electronic resource] :by Stefan Kühl. - Second edition. - Cham :Springer Nature Switzerland :2025. - xv, 46 p. :ill., digital ;24 cm.

Chapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View-the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality-Conclusion.

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment -or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things. Stefan Kühl is professor of sociology at the University of Bielefeld in Germany and works as a consultant for Metaplan, a consulting firm based in Princeton, Hamburg, Shanghai, Singapore, Versailles and Zurich.

ISBN: 9783032050298

Standard No.: 10.1007/978-3-032-05029-8doiSubjects--Topical Terms:

529072
Industrial management.

LC Class. No.: HD31.2 / .K84 2025

Dewey Class. No.: 658

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