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The agency of local actors in cultur...

Veloza-Franco, Daniel.

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The agency of local actors in cultural diplomacy = Japan in Spanish-speaking audiences /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The agency of local actors in cultural diplomacy/ by Daniel Veloza-Franco.
Reminder of title:	Japan in Spanish-speaking audiences /
Author:	Veloza-Franco, Daniel.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xxi, 265 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Cultural diplomacy - Japan. -
Subject:	Japan - Foreign relations - Spanish-speaking countries. -
Online resource:	https://doi.org/10.1007/978-3-031-97415-1
ISBN:	9783031974151

The agency of local actors in cultural diplomacy = Japan in Spanish-speaking audiences /
Veloza-Franco, Daniel.

The agency of local actors in cultural diplomacyJapan in Spanish-speaking audiences /[electronic resource] :by Daniel Veloza-Franco. - Cham :Springer Nature Switzerland :2025. - xxi, 265 p. :ill., digital ;24 cm.

This book analyses local actors' agency in implementing official cultural diplomacy (CD) activities, using Japan as a case to show how the nation is presented to Spanish-speaking audiences. Drawing on qualitative methods, the book argues that CD activities undergo a process of localisation, whereby local actors strategically adapt and modify official narratives. This localisation highlights both the agency of local actors and a gap -little explored in the CD literature-between official diplomatic narratives and their actual manifestation at the local level. The book further explains why these narrative adjustments occur and how they foster deeper audience engagement, dialogue, and mutual understanding. Daniel Veloza-Franco, PhD, is a Research Associate at Monash University and the University of Melbourne. His research focuses on public and cultural diplomacy, foreign policy, and Latin American politics.

ISBN: 9783031974151

Standard No.: 10.1007/978-3-031-97415-1doiSubjects--Topical Terms:

3792075
Cultural diplomacy
--Japan.Subjects--Geographical Terms:

3792073
Japan
--Foreign relations--Spanish-speaking countries.

LC Class. No.: DS881.96

Dewey Class. No.: 327.52017561

The agency of local actors in cultural diplomacy = Japan in Spanish-speaking audiences /
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520 $a This book analyses local actors' agency in implementing official cultural diplomacy (CD) activities, using Japan as a case to show how the nation is presented to Spanish-speaking audiences. Drawing on qualitative methods, the book argues that CD activities undergo a process of localisation, whereby local actors strategically adapt and modify official narratives. This localisation highlights both the agency of local actors and a gap -little explored in the CD literature-between official diplomatic narratives and their actual manifestation at the local level. The book further explains why these narrative adjustments occur and how they foster deeper audience engagement, dialogue, and mutual understanding. Daniel Veloza-Franco, PhD, is a Research Associate at Monash University and the University of Melbourne. His research focuses on public and cultural diplomacy, foreign policy, and Latin American politics.
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