東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

The retailer as a brand = understanding, establishing and managing webshops, physical stores and other points of purchase as brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The retailer as a brand/ by Jörn Redler.
Reminder of title:	understanding, establishing and managing webshops, physical stores and other points of purchase as brands /
Author:	Redler, Jörn.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
Description:	xi, 435 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Introduction -- Concept of Store Brands -- Design of Expression Tools for Store Brands -- Store Brands in Extended Contexts.
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing) -
Online resource:	https://doi.org/10.1007/978-3-658-47070-8
ISBN:	9783658470708

The retailer as a brand = understanding, establishing and managing webshops, physical stores and other points of purchase as brands /
Redler, Jörn.

The retailer as a brandunderstanding, establishing and managing webshops, physical stores and other points of purchase as brands /[electronic resource] :by Jörn Redler. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xi, 435 p. :ill. (some col.), digital ;24 cm.

Introduction -- Concept of Store Brands -- Design of Expression Tools for Store Brands -- Store Brands in Extended Contexts.

This book explores the principles and practice of store brand management, which aims to establish retail locations as strong brands. It explains key concepts, outlines relevant objectives and discusses specific approaches to both strategic and operational brand management in retail. The main focus is on point-of-purchase communication, for which a holistic framework is provided. The content is based on a robust theoretical basis and incorporates many structuring aids, taking into account both traditional brick-and-mortar and the increasingly prevalent online retail landscape. The lucid presentation of often intricate relationships, supported by a rich array of illustrations, offers valuable insights for practical work in retail companies and provides students with a comprehensive understanding of the subject matter. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed. Redler presents the theoretical connections to the established concepts of brand management, but also discusses practical blueprints for the strategic and implementation-related challenges faced by store managers. He considers the connection between brick-and-mortar and virtual retail and addresses aspects of both B2C and B2B commerce." Dr. Saskia Diehl, Managing Director, GMK Brand Consulting, Cologne, Germany. The Author Dr. Jörn Redler is a Full Professor of Marketing at Mainz University of Applied Sciences, Germany, where he teaches branding, consumer psychology and communications to undergraduates and postgraduates. His research focuses on retail communication and paradigms in brand management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658470708

Standard No.: 10.1007/978-3-658-47070-8doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.8

The retailer as a brand = understanding, establishing and managing webshops, physical stores and other points of purchase as brands /
LDR:03397nmm a2200337 a 4500 001 2414505
003 DE-He213
005 20250927093427.0
006 m d
007 cr nn 008maaau
008 260205s2025 gw s 0 eng d
020 $a 9783658470708 $q (electronic bk.)
020 $a 9783658470692 $q (paper)
024 7 $a 10.1007/978-3-658-47070-8 $2 doi
035 $a 978-3-658-47070-8
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.1255 $b .R317 2025
100 1 $a Redler, Jörn. $3 3791202
240 1 0 $a Store Brand. $l English
245 1 4 $a The retailer as a brand $h [electronic resource] : $b understanding, establishing and managing webshops, physical stores and other points of purchase as brands / $c by Jörn Redler.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2025.
300 $a xi, 435 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Introduction -- Concept of Store Brands -- Design of Expression Tools for Store Brands -- Store Brands in Extended Contexts.
520 $a This book explores the principles and practice of store brand management, which aims to establish retail locations as strong brands. It explains key concepts, outlines relevant objectives and discusses specific approaches to both strategic and operational brand management in retail. The main focus is on point-of-purchase communication, for which a holistic framework is provided. The content is based on a robust theoretical basis and incorporates many structuring aids, taking into account both traditional brick-and-mortar and the increasingly prevalent online retail landscape. The lucid presentation of often intricate relationships, supported by a rich array of illustrations, offers valuable insights for practical work in retail companies and provides students with a comprehensive understanding of the subject matter. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed. Redler presents the theoretical connections to the established concepts of brand management, but also discusses practical blueprints for the strategic and implementation-related challenges faced by store managers. He considers the connection between brick-and-mortar and virtual retail and addresses aspects of both B2C and B2B commerce." Dr. Saskia Diehl, Managing Director, GMK Brand Consulting, Cologne, Germany. The Author Dr. Jörn Redler is a Full Professor of Marketing at Mainz University of Applied Sciences, Germany, where he teaches branding, consumer psychology and communications to undergraduates and postgraduates. His research focuses on retail communication and paradigms in brand management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
650 0 $a Branding (Marketing) $3 625366
650 1 4 $a Marketing. $3 536353
650 2 4 $a Trade and Retail. $3 3594413
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-47070-8
950 $a Business and Management (SpringerNature-41169)