東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2024 :)

Linked to FindBook

Google Book

Amazon

博客來

Marketing and smart technologies = proceedings of ICMarkTech 2024.. Volume 1 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
Reminder of title:	proceedings of ICMarkTech 2024.
remainder title:	ICMarkTech 2024
other author:	Reis, José Luís.
corporate name:	International Conference on Marketing and Technologies
Published:	Singapore :Springer Nature Singapore : : 2025.,
Description:	xvi, 947 p. :ill. (chiefly color), digital ;24 cm.
[NT 15003449]:	Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing -- Chapter 2: New Technologies in Casino Marketing -- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study -- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers -- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument -- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study -- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions -- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms -- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis -- Chapter 10: The Role of AI in B2B E-business -- etc.
Contained By:	Springer Nature eBook
Subject:	Marketing - Congresses. - Technological innovations -
Online resource:	https://doi.org/10.1007/978-981-96-3077-6
ISBN:	9789819630776

Marketing and smart technologies = proceedings of ICMarkTech 2024.. Volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2024.Volume 1 /[electronic resource] :ICMarkTech 2024edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2025. - xvi, 947 p. :ill. (chiefly color), digital ;24 cm. - Smart innovation, systems and technologies,v. 4382190-3026 ;. - Smart innovation, systems and technologies ;v. 438..

Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing -- Chapter 2: New Technologies in Casino Marketing -- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study -- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers -- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument -- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study -- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions -- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms -- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis -- Chapter 10: The Role of AI in B2B E-business -- etc.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819630776

Standard No.: 10.1007/978-981-96-3077-6doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

Marketing and smart technologies = proceedings of ICMarkTech 2024.. Volume 1 /
LDR:02841nmm a2200361 a 4500 001 2413536
003 DE-He213
005 20250613131854.0
006 m d
007 cr nn 008maaau
008 260205s2025 si s 0 eng d
020 $a 9789819630776 $q (electronic bk.)
020 $a 9789819630769 $q (paper)
024 7 $a 10.1007/978-981-96-3077-6 $2 doi
035 $a 978-981-96-3077-6
040 $a GP $c GP
041 0 $a eng
050 4 $a TK5105.8857
072 7 $a UYQ $2 bicssc
072 7 $a COM004000 $2 bisacsh
072 7 $a UYQ $2 thema
082 0 4 $a 658.80028563 $2 23
090 $a TK5105.8857 $b .I61 2024
111 2 $a International Conference on Marketing and Technologies $d (2024 : $c Ponta Delgada, Azores) $3 3784213
245 1 0 $a Marketing and smart technologies $h [electronic resource] : $b proceedings of ICMarkTech 2024. $n Volume 1 / $c edited by José Luís Reis ... [et al.].
246 3 $a ICMarkTech 2024
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2025.
300 $a xvi, 947 p. : $b ill. (chiefly color), digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
490 1 $a Smart innovation, systems and technologies, $x 2190-3026 ; $v v. 438
505 0 $a Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing -- Chapter 2: New Technologies in Casino Marketing -- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study -- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers -- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument -- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study -- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions -- Chapter 8: Hey Robot, Here's My Data: The Impact of AI on Joining Digital B2B Platforms -- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis -- Chapter 10: The Role of AI in B2B E-business -- etc.
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Marketing $x Technological innovations $v Congresses. $3 3492949
650 1 4 $a Computational Intelligence. $3 1001631
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a Cyber-Physical Systems. $3 3591993
650 2 4 $a Internet of Things. $3 3538511
700 1 $a Reis, José Luís. $3 3711256
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Smart innovation, systems and technologies ; $v v. 438. $3 3789686
856 4 0 $u https://doi.org/10.1007/978-981-96-3077-6
950 $a Intelligent Technologies and Robotics (SpringerNature-42732)