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The power of consumer creativity = t...

Taillard, Marie.

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The power of consumer creativity = transforming consumption and markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The power of consumer creativity/ edited by Marie Taillard, Chloe Preece.
Reminder of title:	transforming consumption and markets /
other author:	Taillard, Marie.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xiii, 197 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Consumption Is an Act of Creativity Through and Through -- 2. Conventional and Ontological Consumer Creativity -- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity -- 4. Creative Practices in Vintage Retailing. - 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys -- 6. Zowie, It's a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community -- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring -- 8. Enactivism and the Rebel Creativity of Consumer Biohackers -- 9. Conclusion.
Contained By:	Springer Nature eBook
Subject:	Consumer behavior. -
Online resource:	https://doi.org/10.1007/978-3-031-96247-9
ISBN:	9783031962479

The power of consumer creativity = transforming consumption and markets /
The power of consumer creativitytransforming consumption and markets /[electronic resource] :edited by Marie Taillard, Chloe Preece. - Cham :Springer Nature Switzerland :2025. - xiii, 197 p. :ill., digital ;24 cm. - Seven C's of creativity. - Seven C's of creativity..

1. Consumption Is an Act of Creativity Through and Through -- 2. Conventional and Ontological Consumer Creativity -- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity -- 4. Creative Practices in Vintage Retailing. - 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys -- 6. Zowie, It's a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community -- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring -- 8. Enactivism and the Rebel Creativity of Consumer Biohackers -- 9. Conclusion.

"This highly engaging edited book argues that in the age of AI, consumption IS creativity. This provocative view is explored by leading thinkers on consumer creativity in a variety of contexts, from healthcare to online gaming to biohacking. A must-read for scholars of consumer behavior, creativity, and their intersection." -Giana M. Eckhardt, Professor of Marketing, King's Business School, King's College London "The Power of Consumer Creativity offers an in-depth exploration of how everyday acts of consumption can become sites of innovation and transformation. It brilliantly reframes consumption as a deeply creative, purposeful and transformative human activity. A must-read for anyone interested in the evolving relationship between consumers, markets, culture and creativity." -Vlad Glaveanu, Full Professor of Psychology, School of Psychology, Dublin City University This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation. Marie Taillard is L'Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products. Chloe Preece is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries.

ISBN: 9783031962479

Standard No.: 10.1007/978-3-031-96247-9doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

The power of consumer creativity = transforming consumption and markets /
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490 1 $a Seven C's of creativity
505 0 $a 1. Consumption Is an Act of Creativity Through and Through -- 2. Conventional and Ontological Consumer Creativity -- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity -- 4. Creative Practices in Vintage Retailing. - 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys -- 6. Zowie, It's a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community -- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring -- 8. Enactivism and the Rebel Creativity of Consumer Biohackers -- 9. Conclusion.
520 $a "This highly engaging edited book argues that in the age of AI, consumption IS creativity. This provocative view is explored by leading thinkers on consumer creativity in a variety of contexts, from healthcare to online gaming to biohacking. A must-read for scholars of consumer behavior, creativity, and their intersection." -Giana M. Eckhardt, Professor of Marketing, King's Business School, King's College London "The Power of Consumer Creativity offers an in-depth exploration of how everyday acts of consumption can become sites of innovation and transformation. It brilliantly reframes consumption as a deeply creative, purposeful and transformative human activity. A must-read for anyone interested in the evolving relationship between consumers, markets, culture and creativity." -Vlad Glaveanu, Full Professor of Psychology, School of Psychology, Dublin City University This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation. Marie Taillard is L'Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products. Chloe Preece is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries.
650 0 $a Consumer behavior. $3 535816
650 0 $a Consumption (Economics) $3 535815
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650 1 4 $a Science, Technology and Society. $3 3539024
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650 2 4 $a Market Psychology. $3 3591795
650 2 4 $a Artificial Intelligence. $3 769149
700 1 $a Taillard, Marie. $3 3789008
700 1 $a Preece, Chloe. $3 3789009
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