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Advances in national brand and private label marketing = 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketing/ edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real.
其他題名:	12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
其他作者:	Sethuraman, Raj.
團體作者:	International Conference on Global Retail Brand Management
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xiv, 121 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing) - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-97133-4
ISBN:	9783031971334

Advances in national brand and private label marketing = 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /[electronic resource] :edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real. - Cham :Springer Nature Switzerland :2025. - xiv, 121 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

ISBN: 9783031971334

Standard No.: 10.1007/978-3-031-97133-4doiSubjects--Topical Terms:

3331809
Branding (Marketing)
--Congresses.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.8

Advances in national brand and private label marketing = 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
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