東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

B2B marketing guidebook.. Vol. 2,. A...

Seebacher, Uwe G.

FindBook

Google Book

Amazon

博客來

B2B marketing guidebook.. Vol. 2,. Advanced B2B marketing tactics, AI, and case studies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	B2B marketing guidebook./ edited by Uwe Seebacher.
其他題名:	Advanced B2B marketing tactics, AI, and case studies
其他作者:	Seebacher, Uwe G.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xv, 737 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Industrial marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-91195-8
ISBN:	9783031911958

B2B marketing guidebook.. Vol. 2,. Advanced B2B marketing tactics, AI, and case studies
B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies[electronic resource] /Advanced B2B marketing tactics, AI, and case studiesedited by Uwe Seebacher. - Second edition. - Cham :Springer Nature Switzerland :2025. - xv, 737 p. :ill., digital ;24 cm. - Contributions to management science,2197-716X. - Contributions to management science..

The future of B2B marketing isn't coming - it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.

ISBN: 9783031911958

Standard No.: 10.1007/978-3-031-91195-8doiSubjects--Topical Terms:

657817
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

B2B marketing guidebook.. Vol. 2,. Advanced B2B marketing tactics, AI, and case studies
LDR:02240nmm a2200349 a 4500 001 2412731
003 DE-He213
005 20250811130222.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031911958 $q (electronic bk.)
020 $a 9783031911941 $q (paper)
024 7 $a 10.1007/978-3-031-91195-8 $2 doi
035 $a 978-3-031-91195-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1263
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.804 $2 23
090 $a HF5415.1263 $b .B111 2025
245 0 0 $a B2B marketing guidebook. $n Vol. 2, $p Advanced B2B marketing tactics, AI, and case studies $h [electronic resource] / $c edited by Uwe Seebacher.
246 3 0 $a Advanced B2B marketing tactics, AI, and case studies
250 $a Second edition.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xv, 737 p. : $b ill., digital ; $c 24 cm.
490 1 $a Contributions to management science, $x 2197-716X
520 $a The future of B2B marketing isn't coming - it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.
650 0 $a Industrial marketing. $3 657817
650 0 $a Industrial marketing $v Case studies. $3 3788307
650 0 $a Artificial intelligence $x Marketing applications. $3 3590441
650 1 4 $a Marketing. $3 536353
650 2 4 $a Management. $3 516664
650 2 4 $a Sales and Distribution. $3 3594412
700 1 $a Seebacher, Uwe G. $3 3486818
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Contributions to management science. $3 1565352
856 4 0 $u https://doi.org/10.1007/978-3-031-91195-8
950 $a Business and Management (SpringerNature-41169)