東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Global communication = planning glob...

Slutskiy, Pavel.

FindBook

Google Book

Amazon

博客來

Global communication = planning global PR campaigns /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Global communication/ by Pavel Slutskiy.
其他題名:	planning global PR campaigns /
作者:	Slutskiy, Pavel.
出版者:	Singapore :Springer Nature Singapore : : 2025.,
面頁冊數:	xi, 176 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	Chapter 1. The Global Communication Project -- Chapter 2. Globalisation and Communication -- chapter 3. Global Virtual Teams -- Chapter 4. Global Communication Brief -- Chapter 5. External Environment Analysis.
Contained By:	Springer Nature eBook
標題:	Public relations. -
電子資源:	https://doi.org/10.1007/978-981-96-7583-8
ISBN:	9789819675838

Global communication = planning global PR campaigns /
Slutskiy, Pavel.

Global communicationplanning global PR campaigns /[electronic resource] :by Pavel Slutskiy. - Singapore :Springer Nature Singapore :2025. - xi, 176 p. :ill. (chiefly col.), digital ;24 cm.

Chapter 1. The Global Communication Project -- Chapter 2. Globalisation and Communication -- chapter 3. Global Virtual Teams -- Chapter 4. Global Communication Brief -- Chapter 5. External Environment Analysis.

This textbook equips students with essential media and communication skills for today's interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics. In today's rapidly evolving global communication landscape, professionals with expertise in global public relations (PR) are in high demand. For students looking to develop their global PR competences, the GlobCom Project offers an authentic experience aligned with industry expectations and is a platform for related courses to draw from. This textbook provides both theoretical and practical material to enhance students' learning experience, and serves as a valuable resource for lecturers and advanced undergraduate and graduate students in the media, marketing communication, and PR fields. By offering insights into the complexities of international communication, it helps aspiring and current professionals become skilled and globally aware in their approach to global communication.

ISBN: 9789819675838

Standard No.: 10.1007/978-981-96-7583-8doiSubjects--Topical Terms:

542883
Public relations.

LC Class. No.: HD59

Dewey Class. No.: 659.2

Global communication = planning global PR campaigns /
LDR:02454nmm a2200325 a 4500 001 2412521
003 DE-He213
005 20250712073446.0
006 m d
007 cr nn 008maaau
008 260204s2025 si s 0 eng d
020 $a 9789819675838 $q (electronic bk.)
020 $a 9789819675821 $q (paper)
024 7 $a 10.1007/978-981-96-7583-8 $2 doi
035 $a 978-981-96-7583-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HD59
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JBCT $2 thema
082 0 4 $a 659.2 $2 23
090 $a HD59 $b .S634 2025
100 1 $a Slutskiy, Pavel. $3 3501353
245 1 0 $a Global communication $h [electronic resource] : $b planning global PR campaigns / $c by Pavel Slutskiy.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2025.
300 $a xi, 176 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
505 0 $a Chapter 1. The Global Communication Project -- Chapter 2. Globalisation and Communication -- chapter 3. Global Virtual Teams -- Chapter 4. Global Communication Brief -- Chapter 5. External Environment Analysis.
520 $a This textbook equips students with essential media and communication skills for today's interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics. In today's rapidly evolving global communication landscape, professionals with expertise in global public relations (PR) are in high demand. For students looking to develop their global PR competences, the GlobCom Project offers an authentic experience aligned with industry expectations and is a platform for related courses to draw from. This textbook provides both theoretical and practical material to enhance students' learning experience, and serves as a valuable resource for lecturers and advanced undergraduate and graduate students in the media, marketing communication, and PR fields. By offering insights into the complexities of international communication, it helps aspiring and current professionals become skilled and globally aware in their approach to global communication.
650 0 $a Public relations. $3 542883
650 0 $a Intercultural communication. $3 520402
650 1 4 $a Media and Communication. $3 2187136
650 2 4 $a Public Relations. $3 869011
650 2 4 $a Cross-Cultural Management. $3 3250272
650 2 4 $a Political Communication. $3 2055990
650 2 4 $a Corporate Communication. $3 3594438
650 2 4 $a Intercultural Communication. $3 3242768
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-96-7583-8
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)