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Gen Z's fashion revolution = underst...

Cattaneo, Eleonora.

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Gen Z's fashion revolution = understanding the influence of Gen Z on fashion brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Gen Z's fashion revolution/ edited by Eleonora Cattaneo, Yan Sun.
Reminder of title:	understanding the influence of Gen Z on fashion brands /
other author:	Cattaneo, Eleonora.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	viii, 240 p. :ill. (chiefly col.), digital ;24 cm.
[NT 15003449]:	Chapter 1: Gen Z across markets -- Chapter 2: Fashion and brands -- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns -- Chapter 4: The Convergence of Tech and Textile -- Chapter 5: Influencers (Human vs Virtual) -- Chapter 6: Beyond the Runway: The Rise of Fashion in the Metaverse -- Chapter 7: From Fabric to Blockchain: Decoding NFTs in Fashion -- Chapter 8: Can the fashion industry become sustainable? -- Chapter 9: Championing Inclusivity and Diversity in the World of Fashion -- Chapter 10: Fashion Forward: Envisioning the Next Era.
Contained By:	Springer Nature eBook
Subject:	Fashion merchandising - Social aspects. -
Online resource:	https://doi.org/10.1007/978-3-031-72916-4
ISBN:	9783031729164

Gen Z's fashion revolution = understanding the influence of Gen Z on fashion brands /
Gen Z's fashion revolutionunderstanding the influence of Gen Z on fashion brands /[electronic resource] :edited by Eleonora Cattaneo, Yan Sun. - Cham :Springer Nature Switzerland :2025. - viii, 240 p. :ill. (chiefly col.), digital ;24 cm.

Chapter 1: Gen Z across markets -- Chapter 2: Fashion and brands -- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns -- Chapter 4: The Convergence of Tech and Textile -- Chapter 5: Influencers (Human vs Virtual) -- Chapter 6: Beyond the Runway: The Rise of Fashion in the Metaverse -- Chapter 7: From Fabric to Blockchain: Decoding NFTs in Fashion -- Chapter 8: Can the fashion industry become sustainable? -- Chapter 9: Championing Inclusivity and Diversity in the World of Fashion -- Chapter 10: Fashion Forward: Envisioning the Next Era.

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success. Looking at the global market segment, with additional analysis of local differences across regional markets, the authors focus on the intersection of youth culture, digital innovation, and the transformation of the fashion industry. The chapters capture the unique spirit and influence of Gen Z, showcasing their role as trendsetters who are revolutionizing traditional fashion norms and shaping the future of style. By exploring the dynamic relationship between Gen Z and fashion, this book offers a fresh and insightful perspective, covering topics such as Gen Z and luxury, the rise of the fashion metaverse, influencers, and inclusivity. Eleonora Cattaneo is Professor of Marketing and Director of the MSc and Executive Masters in Luxury Brand Management at the Glion Institute of Higher Education,Switzerland. Her research interests are focused on brand revival, brand collaborations and sustainable luxury. Her areas of luxury research are rebranding, heritage branding and sustainable buying behaviour. Her work has been published in the Journal of Brand Management, Long Range Planning and Strategic Change, among others. She is a senior fellow of the UK Chartered Management Institute and fellow of the Swiss Center for Luxury Research. Yan Sun is Senior Lecturer of Marketing at Oxford Brookes Business School, UK. She is leading specialist modules for MSc International Luxury Marketing at Oxford Brookes University. She has published in several journals including Information Technology & People; International Journal of Hospitality Management; Strategic Change; Journal of Fashion Marketing and Management; Information Management and Computer Security. Her research interests are luxury marketing, ageing society, digitalisation and sustainable consumption.

ISBN: 9783031729164

Standard No.: 10.1007/978-3-031-72916-4doiSubjects--Topical Terms:

3787624
Fashion merchandising
--Social aspects.

LC Class. No.: HD9940.A2

Dewey Class. No.: 687.0688

Gen Z's fashion revolution = understanding the influence of Gen Z on fashion brands /
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505 0 $a Chapter 1: Gen Z across markets -- Chapter 2: Fashion and brands -- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns -- Chapter 4: The Convergence of Tech and Textile -- Chapter 5: Influencers (Human vs Virtual) -- Chapter 6: Beyond the Runway: The Rise of Fashion in the Metaverse -- Chapter 7: From Fabric to Blockchain: Decoding NFTs in Fashion -- Chapter 8: Can the fashion industry become sustainable? -- Chapter 9: Championing Inclusivity and Diversity in the World of Fashion -- Chapter 10: Fashion Forward: Envisioning the Next Era.
520 $a This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success. Looking at the global market segment, with additional analysis of local differences across regional markets, the authors focus on the intersection of youth culture, digital innovation, and the transformation of the fashion industry. The chapters capture the unique spirit and influence of Gen Z, showcasing their role as trendsetters who are revolutionizing traditional fashion norms and shaping the future of style. By exploring the dynamic relationship between Gen Z and fashion, this book offers a fresh and insightful perspective, covering topics such as Gen Z and luxury, the rise of the fashion metaverse, influencers, and inclusivity. Eleonora Cattaneo is Professor of Marketing and Director of the MSc and Executive Masters in Luxury Brand Management at the Glion Institute of Higher Education,Switzerland. Her research interests are focused on brand revival, brand collaborations and sustainable luxury. Her areas of luxury research are rebranding, heritage branding and sustainable buying behaviour. Her work has been published in the Journal of Brand Management, Long Range Planning and Strategic Change, among others. She is a senior fellow of the UK Chartered Management Institute and fellow of the Swiss Center for Luxury Research. Yan Sun is Senior Lecturer of Marketing at Oxford Brookes Business School, UK. She is leading specialist modules for MSc International Luxury Marketing at Oxford Brookes University. She has published in several journals including Information Technology & People; International Journal of Hospitality Management; Strategic Change; Journal of Fashion Marketing and Management; Information Management and Computer Security. Her research interests are luxury marketing, ageing society, digitalisation and sustainable consumption.
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