東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Foundations of consumer behavior = insights from cross-cultural contexts /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Foundations of consumer behavior/ by Richard P. Bagozzi, Attila Yaprak.
Reminder of title:	insights from cross-cultural contexts /
Author:	Bagozzi, Richard P.
other author:	Yaprak, Attila.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xv, 234 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers' negative dispositions and how they affect purchase choice -- Chapter 6: Consumers' positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models.
Contained By:	Springer Nature eBook
Subject:	Consumer behavior - Cross-cultural studies. -
Online resource:	https://doi.org/10.1007/978-3-031-93185-7
ISBN:	9783031931857

Foundations of consumer behavior = insights from cross-cultural contexts /
Bagozzi, Richard P.

Foundations of consumer behaviorinsights from cross-cultural contexts /[electronic resource] :by Richard P. Bagozzi, Attila Yaprak. - Cham :Springer Nature Switzerland :2025. - xv, 234 p. :ill., digital ;24 cm. - International marketing and management research,2662-8554. - International marketing and management research..

Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers' negative dispositions and how they affect purchase choice -- Chapter 6: Consumers' positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models.

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior. Richard P. Bagozzi is Dwight F. Benton Professor of Behavioral Science in Management (Emeritus at the Ross School of Business at the University of Michigan, USA. Attila Yaprak is Professor of Marketing and International Business (Emeritus) at the Mike Ilitch School of Business at Wayne State University, USA.

ISBN: 9783031931857

Standard No.: 10.1007/978-3-031-93185-7doiSubjects--Topical Terms:

601327
Consumer behavior
--Cross-cultural studies.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Foundations of consumer behavior = insights from cross-cultural contexts /
LDR:03442nmm a2200337 a 4500 001 2412379
003 DE-He213
005 20250717130354.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031931857 $q (electronic bk.)
020 $a 9783031931840 $q (paper)
024 7 $a 10.1007/978-3-031-93185-7 $2 doi
035 $a 978-3-031-93185-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .B148 2025
100 1 $a Bagozzi, Richard P. $3 705152
245 1 0 $a Foundations of consumer behavior $h [electronic resource] : $b insights from cross-cultural contexts / $c by Richard P. Bagozzi, Attila Yaprak.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2025.
300 $a xv, 234 p. : $b ill., digital ; $c 24 cm.
490 1 $a International marketing and management research, $x 2662-8554
505 0 $a Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers' negative dispositions and how they affect purchase choice -- Chapter 6: Consumers' positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models.
520 $a This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior. Richard P. Bagozzi is Dwight F. Benton Professor of Behavioral Science in Management (Emeritus at the Ross School of Business at the University of Michigan, USA. Attila Yaprak is Professor of Marketing and International Business (Emeritus) at the Mike Ilitch School of Business at Wayne State University, USA.
650 0 $a Consumer behavior $v Cross-cultural studies. $3 601327
650 1 4 $a Marketing. $3 536353
650 2 4 $a Cross-Cultural Management. $3 3250272
650 2 4 $a International Business. $3 676757
700 1 $a Yaprak, Attila. $3 1556394
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a International marketing and management research. $3 2078149
856 4 0 $u https://doi.org/10.1007/978-3-031-93185-7
950 $a Business and Management (SpringerNature-41169)