東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Vending retail marketing = text and ...

Stoyanov, Dobromir Kirilov.

Linked to FindBook

Google Book

Amazon

博客來

Vending retail marketing = text and international cases /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Vending retail marketing/ by Dobromir Kirilov Stoyanov.
Reminder of title:	text and international cases /
Author:	Stoyanov, Dobromir Kirilov.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xvi, 153 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- The complex and multifaceted nature of the vending phenomenon -- Marketing classification of vending channels -- Product decisions in vending retail marketing -- Price decisions in vending retail marketing -- Distribution decisions in vending retail marketing -- Conclusion.
Contained By:	Springer Nature eBook
Subject:	Vending machines - Marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-90123-2
ISBN:	9783031901232

Vending retail marketing = text and international cases /
Stoyanov, Dobromir Kirilov.

Vending retail marketingtext and international cases /[electronic resource] :by Dobromir Kirilov Stoyanov. - Cham :Springer Nature Switzerland :2025. - xvi, 153 p. :ill., digital ;24 cm. - Classroom companion: business,2662-2874. - Classroom companion: business..

Introduction -- The complex and multifaceted nature of the vending phenomenon -- Marketing classification of vending channels -- Product decisions in vending retail marketing -- Price decisions in vending retail marketing -- Distribution decisions in vending retail marketing -- Conclusion.

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world. By bridging academic research with practical applications, the book deepens readers' understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.

ISBN: 9783031901232

Standard No.: 10.1007/978-3-031-90123-2doiSubjects--Topical Terms:

3787593
Vending machines
--Marketing.

LC Class. No.: HD9999.V442

Dewey Class. No.: 381.456646

Vending retail marketing = text and international cases /
LDR:02678nmm a2200337 a 4500 001 2412364
003 DE-He213
005 20250712073456.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031901232 $q (electronic bk.)
020 $a 9783031901225 $q (paper)
024 7 $a 10.1007/978-3-031-90123-2 $2 doi
035 $a 978-3-031-90123-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.V442
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 381.456646 $2 23
090 $a HD9999.V442 $b S893 2025
100 1 $a Stoyanov, Dobromir Kirilov. $3 3787592
245 1 0 $a Vending retail marketing $h [electronic resource] : $b text and international cases / $c by Dobromir Kirilov Stoyanov.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xvi, 153 p. : $b ill., digital ; $c 24 cm.
490 1 $a Classroom companion: business, $x 2662-2874
505 0 $a Introduction -- The complex and multifaceted nature of the vending phenomenon -- Marketing classification of vending channels -- Product decisions in vending retail marketing -- Price decisions in vending retail marketing -- Distribution decisions in vending retail marketing -- Conclusion.
520 $a This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world. By bridging academic research with practical applications, the book deepens readers' understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.
650 0 $a Vending machines $x Marketing. $3 3787593
650 0 $a Vending machines industry. $3 3787594
650 1 4 $a Marketing. $3 536353
650 2 4 $a Sales and Distribution. $3 3594412
650 2 4 $a Trade and Retail. $3 3594413
650 2 4 $a Innovation and Technology Management. $3 3538485
650 2 4 $a Operations Management. $2 swd $3 1283589
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Classroom companion: business. $3 3447028
856 4 0 $u https://doi.org/10.1007/978-3-031-90123-2
950 $a Business and Management (SpringerNature-41169)