東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Business and religion = comparing strategies and values that both entities share /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business and religion/ by Eugenio Andrés Marchiori.
其他題名:	comparing strategies and values that both entities share /
作者:	Marchiori, Eugenio Andrés.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xx, 334 p. :ill. (some col.), digital ;24 cm.
內容註:	Chapter 1: Preface and Introduction to Content -- Chapter 2: Religions and their Tools of Influence -- Chapter 3: Techniques of Persuasion Used in Marketing Business, Religion and Politics -- Chapter 4: Religious Marketing -- Chapter 5: Technology and the Marketing of Religion The Coca-Cola Religion -- Chapter 7: Compared Religions: Evangelism and Mary Kay -- Compared Religions: The Society of Jesus and McKinsey -- Chapter 9: Compared Religions - The Vatican and McDonald's.
Contained By:	Springer Nature eBook
標題:	Business - Religious aspects. -
電子資源:	https://doi.org/10.1007/978-3-031-93118-5
ISBN:	9783031931185

Business and religion = comparing strategies and values that both entities share /
Marchiori, Eugenio Andrés.

Business and religioncomparing strategies and values that both entities share /[electronic resource] :by Eugenio Andrés Marchiori. - Cham :Springer Nature Switzerland :2025. - xx, 334 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in workplace spirituality and fulfillment,2662-3676. - Palgrave studies in workplace spirituality and fulfillment..

Chapter 1: Preface and Introduction to Content -- Chapter 2: Religions and their Tools of Influence -- Chapter 3: Techniques of Persuasion Used in Marketing Business, Religion and Politics -- Chapter 4: Religious Marketing -- Chapter 5: Technology and the Marketing of Religion The Coca-Cola Religion -- Chapter 7: Compared Religions: Evangelism and Mary Kay -- Compared Religions: The Society of Jesus and McKinsey -- Chapter 9: Compared Religions - The Vatican and McDonald's.

This book explores the connections between Christian religions and businesses. It examines how companies adopt tools traditionally used by churches to manage culture, strategy, and values while also exploring how churches leverage business strategies to achieve similar objectives. The author analyzes the mechanisms of influence both institutions use to internalize the "soul" of their organizations, including marketing systems, supported by real-world case studies. Later, he shows how companies like Coca-Cola behave like secular religions. He then compares how religious organizations-such as the Catholic Church, the Willow Creek Community Church, and the Jesuit Order-employ influence and business strategies similar to those of corporations like McDonald's, Mary Kay, and the consulting firm McKinsey & Co. By examining these parallels, this work reveals that business corporations and churches operate in fundamentally similar ways. Lastly, this volume estimates the monetary dimensions of what the author refers to as the "salvation market." As society has become more demanding of corporate behavior, companies have responded by developing new areas-such as human resources to improve employee conditions, marketing to attract customers and talent, and the concept of stakeholders, which gave rise to a focus on ethical considerations, such as corporate social responsibility (CSR) as well as diversity and inclusion initiatives. The culmination of this process today is a strong emphasis on sustainability, showing how these new ethical values have gained prominence. Exploring organizational dynamics through a sociological lens, this book will appeal to researchers interested in organizational behavior, strategy, and marketing who seek to learn about the cultural dynamics of business and religious organizations. Eugenio A. Marchiori is Professor in Change Management at Universidad Torcuato Di Tella, Buenos Aires, Argentina.

ISBN: 9783031931185

Standard No.: 10.1007/978-3-031-93118-5doiSubjects--Topical Terms:

1082733
Business
--Religious aspects.

LC Class. No.: HF5388

Dewey Class. No.: 201.73

Business and religion = comparing strategies and values that both entities share /
LDR:03630nmm a2200361 a 4500 001 2412059
003 DE-He213
005 20250624130238.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031931185 $q (electronic bk.)
020 $a 9783031931178 $q (paper)
024 7 $a 10.1007/978-3-031-93118-5 $2 doi
035 $a 978-3-031-93118-5
040 $a GP $c GP
041 1 $a eng $h spa
050 4 $a HF5388
072 7 $a KJG $2 bicssc
072 7 $a BUS008000 $2 bisacsh
072 7 $a KJG $2 thema
082 0 4 $a 201.73 $2 23
090 $a HF5388 $b .M317 2025
100 1 $a Marchiori, Eugenio Andrés. $3 3787024
240 1 0 $a Mercado de la salvación. $l English
245 1 0 $a Business and religion $h [electronic resource] : $b comparing strategies and values that both entities share / $c by Eugenio Andrés Marchiori.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2025.
300 $a xx, 334 p. : $b ill. (some col.), digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
490 1 $a Palgrave studies in workplace spirituality and fulfillment, $x 2662-3676
505 0 $a Chapter 1: Preface and Introduction to Content -- Chapter 2: Religions and their Tools of Influence -- Chapter 3: Techniques of Persuasion Used in Marketing Business, Religion and Politics -- Chapter 4: Religious Marketing -- Chapter 5: Technology and the Marketing of Religion The Coca-Cola Religion -- Chapter 7: Compared Religions: Evangelism and Mary Kay -- Compared Religions: The Society of Jesus and McKinsey -- Chapter 9: Compared Religions - The Vatican and McDonald's.
520 $a This book explores the connections between Christian religions and businesses. It examines how companies adopt tools traditionally used by churches to manage culture, strategy, and values while also exploring how churches leverage business strategies to achieve similar objectives. The author analyzes the mechanisms of influence both institutions use to internalize the "soul" of their organizations, including marketing systems, supported by real-world case studies. Later, he shows how companies like Coca-Cola behave like secular religions. He then compares how religious organizations-such as the Catholic Church, the Willow Creek Community Church, and the Jesuit Order-employ influence and business strategies similar to those of corporations like McDonald's, Mary Kay, and the consulting firm McKinsey & Co. By examining these parallels, this work reveals that business corporations and churches operate in fundamentally similar ways. Lastly, this volume estimates the monetary dimensions of what the author refers to as the "salvation market." As society has become more demanding of corporate behavior, companies have responded by developing new areas-such as human resources to improve employee conditions, marketing to attract customers and talent, and the concept of stakeholders, which gave rise to a focus on ethical considerations, such as corporate social responsibility (CSR) as well as diversity and inclusion initiatives. The culmination of this process today is a strong emphasis on sustainability, showing how these new ethical values have gained prominence. Exploring organizational dynamics through a sociological lens, this book will appeal to researchers interested in organizational behavior, strategy, and marketing who seek to learn about the cultural dynamics of business and religious organizations. Eugenio A. Marchiori is Professor in Change Management at Universidad Torcuato Di Tella, Buenos Aires, Argentina.
650 0 $a Business $x Religious aspects. $3 1082733
650 0 $a Religion $x Economic aspects. $3 877336
650 0 $a Business $x Religious aspects $x Christianity. $3 796875
650 1 4 $a Business Ethics. $3 2162315
650 2 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Organization. $3 529074
650 2 4 $a Management. $3 516664
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Palgrave studies in workplace spirituality and fulfillment. $3 3338074
856 4 0 $u https://doi.org/10.1007/978-3-031-93118-5
950 $a Business and Management (SpringerNature-41169)