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Conference proceedings Trends in Business Communication 2024

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Conference proceedings Trends in Business Communication 2024/ edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin.
其他作者:	Schneckenleitner, Peter.
團體作者:	Trends in Business Communication (Conference)
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	vi, 250 p. :ill. (some col.), digital ;24 cm.
內容註:	The Power of Femvertising: Boosting Customers' Willingness to Pay -- Future Skills and Requirements for the Next Generation of Marketing Communication Experts -- A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts -- Influence of social media to strengthen brand loyalty of concert ticket platforms -- An LLM-centred Lens on Generative AI in Marketing -- Understanding How Value Perception Changes in Response to Electronic Word-Of-Mouth -- Employer Branding, Social Media, Generation Z: How Social Media Can be Used to Reach Apprentices in Austria -- Memes as weapons in war - a qualitative reception survey on the effect of political meme communication by the Ukrainian Government on Twitter about the war with Russia -- Digital communication of the Austrian state parliaments - an analysis -- Beyond Attention: The Use of Distractors in Webshops -- The Influence of Foreign Language Labels on Milk Packaging among Albanian Consumers: The Moderating Role of Ethnocentrism.
Contained By:	Springer Nature eBook
標題:	Business communication - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-658-47793-6
ISBN:	9783658477936

Conference proceedings Trends in Business Communication 2024
Conference proceedings Trends in Business Communication 2024[electronic resource] /edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - vi, 250 p. :ill. (some col.), digital ;24 cm.

The Power of Femvertising: Boosting Customers' Willingness to Pay -- Future Skills and Requirements for the Next Generation of Marketing Communication Experts -- A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts -- Influence of social media to strengthen brand loyalty of concert ticket platforms -- An LLM-centred Lens on Generative AI in Marketing -- Understanding How Value Perception Changes in Response to Electronic Word-Of-Mouth -- Employer Branding, Social Media, Generation Z: How Social Media Can be Used to Reach Apprentices in Austria -- Memes as weapons in war - a qualitative reception survey on the effect of political meme communication by the Ukrainian Government on Twitter about the war with Russia -- Digital communication of the Austrian state parliaments - an analysis -- Beyond Attention: The Use of Distractors in Webshops -- The Influence of Foreign Language Labels on Milk Packaging among Albanian Consumers: The Moderating Role of Ethnocentrism.

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops. The Editors Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication, applied artificial intelligence and digital interaction. Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption. Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

ISBN: 9783658477936

Standard No.: 10.1007/978-3-658-47793-6doiSubjects--Topical Terms:

3221228
Business communication
--Congresses.

LC Class. No.: HF5718

Dewey Class. No.: 658.45

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