東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic brand management for small...

Wymer, Walter.

FindBook

Google Book

Amazon

博客來

Strategic brand management for small businesses = building, growing, and sustaining a brand /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic brand management for small businesses/ by Walter Wymer.
其他題名:	building, growing, and sustaining a brand /
作者:	Wymer, Walter.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	x, 263 p. :ill. (chiefly color), digital ;24 cm.
內容註:	Chapter 1:Introduction -- Chapter 2:Conceptual Foundations -- Chapter 3:The Brands Identity -- Chapter4: Managing the Brand Experience -- Chapter5: Strategic Brand Management -- Chapter6: Funding Marketing -- Chapter7: Brand Remarkability Analysis and PlanningChapter8: Communication and Memory Concepts -- Chapter9: Developing an Annual Communications PlanChapter10: Brand Promotion on Social Networks and Media Platforms.
Contained By:	Springer Nature eBook
標題:	Branding (Marketing) -
電子資源:	https://doi.org/10.1007/978-3-031-90383-0
ISBN:	9783031903830

Strategic brand management for small businesses = building, growing, and sustaining a brand /
Wymer, Walter.

Strategic brand management for small businessesbuilding, growing, and sustaining a brand /[electronic resource] :by Walter Wymer. - Cham :Springer Nature Switzerland :2025. - x, 263 p. :ill. (chiefly color), digital ;24 cm. - Classroom companion: business,2662-2874. - Classroom companion: business..

Chapter 1:Introduction -- Chapter 2:Conceptual Foundations -- Chapter 3:The Brands Identity -- Chapter4: Managing the Brand Experience -- Chapter5: Strategic Brand Management -- Chapter6: Funding Marketing -- Chapter7: Brand Remarkability Analysis and PlanningChapter8: Communication and Memory Concepts -- Chapter9: Developing an Annual Communications PlanChapter10: Brand Promotion on Social Networks and Media Platforms.

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical foundation to brand management that can be applied to small business. It also addresses the unique challenges and opportunities that small businesses face in establishing, nurturing, and leveraging their brands for long-term success. Each chapter features learning objectives, vignettes, key terms, chapter discussion questions, and mini cases. To assist in teaching from this text, PowerPoint sides, test banks, sample syllabi, and sample student projects are available to professors and lecturers online. Written in a direct, accessible style for easy learning and understanding complex concepts and ideas, this book is ideal for advanced undergraduate and graduate course work as well as small to medium-sized business professionals.

ISBN: 9783031903830

Standard No.: 10.1007/978-3-031-90383-0doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Strategic brand management for small businesses = building, growing, and sustaining a brand /
LDR:02647nmm a2200337 a 4500 001 2411446
003 DE-He213
005 20250531130257.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031903830 $q (electronic bk.)
020 $a 9783031903823 $q (paper)
024 7 $a 10.1007/978-3-031-90383-0 $2 doi
035 $a 978-3-031-90383-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .W984 2025
100 1 $a Wymer, Walter. $3 2162788
245 1 0 $a Strategic brand management for small businesses $h [electronic resource] : $b building, growing, and sustaining a brand / $c by Walter Wymer.
260 $a Cham : $c 2025. $b Springer Nature Switzerland : $b Imprint: Springer,
300 $a x, 263 p. : $b ill. (chiefly color), digital ; $c 24 cm.
490 1 $a Classroom companion: business, $x 2662-2874
505 0 $a Chapter 1:Introduction -- Chapter 2:Conceptual Foundations -- Chapter 3:The Brands Identity -- Chapter4: Managing the Brand Experience -- Chapter5: Strategic Brand Management -- Chapter6: Funding Marketing -- Chapter7: Brand Remarkability Analysis and PlanningChapter8: Communication and Memory Concepts -- Chapter9: Developing an Annual Communications PlanChapter10: Brand Promotion on Social Networks and Media Platforms.
520 $a With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical foundation to brand management that can be applied to small business. It also addresses the unique challenges and opportunities that small businesses face in establishing, nurturing, and leveraging their brands for long-term success. Each chapter features learning objectives, vignettes, key terms, chapter discussion questions, and mini cases. To assist in teaching from this text, PowerPoint sides, test banks, sample syllabi, and sample student projects are available to professors and lecturers online. Written in a direct, accessible style for easy learning and understanding complex concepts and ideas, this book is ideal for advanced undergraduate and graduate course work as well as small to medium-sized business professionals.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products. $3 581855
650 0 $a Small business. $3 645917
650 1 4 $a Branding. $3 3235965
650 2 4 $a Small Business. $3 2163248
650 2 4 $a Business Strategy and Leadership. $3 3591715
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Classroom companion: business. $3 3447028
856 4 0 $u https://doi.org/10.1007/978-3-031-90383-0
950 $a Business and Management (SpringerNature-41169)