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Relationship-oriented sustainability marketing = concepts, challenges, and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Relationship-oriented sustainability marketing/ by Guido Grunwald, Ali Kara, John E. Spillan.
其他題名:	concepts, challenges, and opportunities /
作者:	Grunwald, Guido.
其他作者:	Kara, Ali.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xx, 268 p. :ill. (some col.), digital ;24 cm.
內容註:	1 Fundamentals of Relationship-oriented Sustainability Marketing -- 2 Tensions in Relationship-oriented Sustainability Marketing -- 3 Co-creation of Sustainability in Digitalized Global Value Networks -- 4 Sustainability Sponsorship to build Public Support -- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability -- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing -- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing -- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.
Contained By:	Springer Nature eBook
標題:	Customer relations - Management. -
電子資源:	https://doi.org/10.1007/978-3-031-88349-1
ISBN:	9783031883491

Relationship-oriented sustainability marketing = concepts, challenges, and opportunities /
Grunwald, Guido.

Relationship-oriented sustainability marketingconcepts, challenges, and opportunities /[electronic resource] :by Guido Grunwald, Ali Kara, John E. Spillan. - Cham :Springer Nature Switzerland :2025. - xx, 268 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in marketing, organizations and society,2661-8621. - Palgrave studies in marketing, organizations and society..

1 Fundamentals of Relationship-oriented Sustainability Marketing -- 2 Tensions in Relationship-oriented Sustainability Marketing -- 3 Co-creation of Sustainability in Digitalized Global Value Networks -- 4 Sustainability Sponsorship to build Public Support -- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability -- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing -- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing -- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing.

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships. Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Lingen, Germany. His research interests center on customer behavior, sustainability and relationship marketing, and, more specifically, stakeholders' reactions to CSR communication and related corporate crises. Ali Kara is Professor of Marketing at the Pennsylvania State University, York Campus, USA. His research focuses on prediction of consumer decision making and choices based on quantitative modeling, empirical investigations of segmentation in international markets, and sustainability. John E. Spillan is Professor of Management in the College of Business and Economics at The University of North Carolina at Pembroke, USA. His research interests center on crisis management, international marketing, entrepreneurship and international business with specific interest in Latin America and Eastern Europe.

ISBN: 9783031883491

Standard No.: 10.1007/978-3-031-88349-1doiSubjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Relationship-oriented sustainability marketing = concepts, challenges, and opportunities /
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