東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Strategic international management =...

Morschett, Dirk.

FindBook

Google Book

Amazon

博客來

Strategic international management = text and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic international management/ by Dirk Morschett ... [et al.].
其他題名:	text and cases /
其他作者:	Morschett, Dirk.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	x, 644 p. :ill. (chiefly color), digital ;24 cm.
內容註:	Introduction to Strategic International Management -- External Environment -- International Coordination -- Foreign Operation Modes -- Configuration of Value Chain Activities -- Selected International Business Functions.
Contained By:	Springer Nature eBook
標題:	Retail trade - Management. -
電子資源:	https://doi.org/10.1007/978-3-031-86213-7
ISBN:	9783031862137

Strategic international management = text and cases /
Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett ... [et al.]. - Fourth edition. - Cham :Springer Nature Switzerland :2025. - x, 644 p. :ill. (chiefly color), digital ;24 cm.

Introduction to Strategic International Management -- External Environment -- International Coordination -- Foreign Operation Modes -- Configuration of Value Chain Activities -- Selected International Business Functions.

A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts. In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team. Contents Introduction to Strategic International Management External Environment International Coordination Foreign Operation Modes Configuration of Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing and Retailing at the University of Siegen, Germany. Joachim Zentes is Professor emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Benjamin Bader is Professor of International Human Resource Management at Newcastle University, United Kingdom.

ISBN: 9783031862137

Standard No.: 10.1007/978-3-031-86213-7doiSubjects--Topical Terms:

668906
Retail trade
--Management.

LC Class. No.: HF5429

Dewey Class. No.: 658.87

Strategic international management = text and cases /
LDR:03050nmm a2200337 a 4500 001 2411422
003 DE-He213
005 20250524130227.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031862137 $q (electronic bk.)
020 $a 9783031862120 $q (paper)
024 7 $a 10.1007/978-3-031-86213-7 $2 doi
035 $a 978-3-031-86213-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5429
072 7 $a KJC $2 bicssc
072 7 $a BUS063000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.87 $2 23
090 $a HF5429 $b .S898 2025
245 0 0 $a Strategic international management $h [electronic resource] : $b text and cases / $c by Dirk Morschett ... [et al.].
250 $a Fourth edition.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a x, 644 p. : $b ill. (chiefly color), digital ; $c 24 cm.
505 0 $a Introduction to Strategic International Management -- External Environment -- International Coordination -- Foreign Operation Modes -- Configuration of Value Chain Activities -- Selected International Business Functions.
520 $a A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts. In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team. Contents Introduction to Strategic International Management External Environment International Coordination Foreign Operation Modes Configuration of Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing and Retailing at the University of Siegen, Germany. Joachim Zentes is Professor emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Benjamin Bader is Professor of International Human Resource Management at Newcastle University, United Kingdom.
650 0 $a Retail trade $x Management. $3 668906
650 0 $a Retail trade $x Management $v Case studies. $3 905758
650 1 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Management. $3 516664
700 1 $a Morschett, Dirk. $3 905755
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-86213-7
950 $a Business and Management (SpringerNature-41169)