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Leveraging digital marketing for tou...

Santos, José Duarte.

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Leveraging digital marketing for tourism = exploring strategies and applications in contemporary tourism markets /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Leveraging digital marketing for tourism/ edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires.
其他題名:	exploring strategies and applications in contemporary tourism markets /
其他作者:	Santos, José Duarte.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	x, 264 p. :ill., digital ;24 cm.
內容註:	Digital Marketing's Role in Sustainable Tourism -- Content Marketing: A Key Tool for Tour Operators and Agents -- Maximizing Tourism Benefits from Social Media -- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism -- Tourism Product Advertising: A Digital Approach -- From Bricks to Clicks: The Rise of E-commerce in Modern Tourism -- Enhancing Tourist Engagement through Mobile Applications -- Innovative Tourism: AR and VR Technologies -- Parallel Universes: A Fresh Perspective in Tourism -- Transforming Tourism with AI: A New Era of Innovation -- Exploring Blockchain Applications in Travel Industry -- Harnessing Big Data for Smarter Tourism -- Application of 5G Technologies in Tourism Mobile Strategies -- The Implications of Gamification in Tourism.
Contained By:	Springer Nature eBook
標題:	Sustainable tourism - Marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-88582-2
ISBN:	9783031885822

Leveraging digital marketing for tourism = exploring strategies and applications in contemporary tourism markets /
Leveraging digital marketing for tourismexploring strategies and applications in contemporary tourism markets /[electronic resource] :edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires. - Cham :Springer Nature Switzerland :2025. - x, 264 p. :ill., digital ;24 cm. - Tourism on the verge,2366-262X. - Tourism on the verge..

Digital Marketing's Role in Sustainable Tourism -- Content Marketing: A Key Tool for Tour Operators and Agents -- Maximizing Tourism Benefits from Social Media -- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism -- Tourism Product Advertising: A Digital Approach -- From Bricks to Clicks: The Rise of E-commerce in Modern Tourism -- Enhancing Tourist Engagement through Mobile Applications -- Innovative Tourism: AR and VR Technologies -- Parallel Universes: A Fresh Perspective in Tourism -- Transforming Tourism with AI: A New Era of Innovation -- Exploring Blockchain Applications in Travel Industry -- Harnessing Big Data for Smarter Tourism -- Application of 5G Technologies in Tourism Mobile Strategies -- The Implications of Gamification in Tourism.

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

ISBN: 9783031885822

Standard No.: 10.1007/978-3-031-88582-2doiSubjects--Topical Terms:

3679696
Sustainable tourism
--Marketing.

LC Class. No.: G156.5.S87

Dewey Class. No.: 338.4791

Leveraging digital marketing for tourism = exploring strategies and applications in contemporary tourism markets /
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520 $a This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
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