東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing and dysfunctional consumer...

Zamparo, Gioele.

Linked to FindBook

Google Book

Amazon

博客來

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and dysfunctional consumer behaviour/ by Gioele Zamparo.
Reminder of title:	understanding how and when marketing drives problematic consumption patterns /
Author:	Zamparo, Gioele.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xv, 132 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	1. An Introduction to Dysfunctional Consumers' Behaviour -- 2. Compulsive Buying: a Review From the Consumer Side -- 3. Gambling Addiction: a Marketing Review -- 4. Consumers' Well-being as an Outcome of Consumption Addiction -- 5. Final considerations: some implications for a more responsible marketing.
Contained By:	Springer Nature eBook
Subject:	Consumer behavior. -
Online resource:	https://doi.org/10.1007/978-3-031-89162-5
ISBN:	9783031891625

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /
Zamparo, Gioele.

Marketing and dysfunctional consumer behaviourunderstanding how and when marketing drives problematic consumption patterns /[electronic resource] :by Gioele Zamparo. - Cham :Springer Nature Switzerland :2025. - xv, 132 p. :ill. (some col.), digital ;24 cm. - International series in advanced management studies,2366-8822. - International series in advanced management studies..

1. An Introduction to Dysfunctional Consumers' Behaviour -- 2. Compulsive Buying: a Review From the Consumer Side -- 3. Gambling Addiction: a Marketing Review -- 4. Consumers' Well-being as an Outcome of Consumption Addiction -- 5. Final considerations: some implications for a more responsible marketing.

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.

ISBN: 9783031891625

Standard No.: 10.1007/978-3-031-89162-5doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /
LDR:02279nmm a2200337 a 4500 001 2411401
003 DE-He213
005 20250506130012.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031891625 $q (electronic bk.)
020 $a 9783031891618 $q (paper)
024 7 $a 10.1007/978-3-031-89162-5 $2 doi
035 $a 978-3-031-89162-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .Z26 2025
100 1 $a Zamparo, Gioele. $3 3785890
245 1 0 $a Marketing and dysfunctional consumer behaviour $h [electronic resource] : $b understanding how and when marketing drives problematic consumption patterns / $c by Gioele Zamparo.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xv, 132 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a International series in advanced management studies, $x 2366-8822
505 0 $a 1. An Introduction to Dysfunctional Consumers' Behaviour -- 2. Compulsive Buying: a Review From the Consumer Side -- 3. Gambling Addiction: a Marketing Review -- 4. Consumers' Well-being as an Outcome of Consumption Addiction -- 5. Final considerations: some implications for a more responsible marketing.
520 $a This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing. $3 536353
650 0 $a Marketing $x Psychological aspects. $3 729673
650 2 4 $a Behavioral Economics. $3 2145231
650 2 4 $a Behavioral Sciences and Psychology. $3 3531323
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a International series in advanced management studies. $3 3221224
856 4 0 $u https://doi.org/10.1007/978-3-031-89162-5
950 $a Business and Management (SpringerNature-41169)