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Strategies of micro-enterprises in t...

Drnek Bóková, Michaela.

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Strategies of micro-enterprises in the recording industry = how independent jazz labels navigate the music landscape /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategies of micro-enterprises in the recording industry/ by Michaela Drnek Bóková.
其他題名:	how independent jazz labels navigate the music landscape /
作者:	Drnek Bóková, Michaela.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xxix, 133 p. :ill. (chiefly color), digital ;24 cm.
內容註:	Chapter 1. Research Questions and Description of the Research Plan -- Chapter 2. Basic Terms Definition -- Chapter 3. Findings -- Chapter 4. Conclusion and Discussion.
Contained By:	Springer Nature eBook
標題:	Sound recording industry. -
電子資源:	https://doi.org/10.1007/978-3-031-88439-9
ISBN:	9783031884399

Strategies of micro-enterprises in the recording industry = how independent jazz labels navigate the music landscape /
Drnek Bóková, Michaela.

Strategies of micro-enterprises in the recording industryhow independent jazz labels navigate the music landscape /[electronic resource] :by Michaela Drnek Bóková. - Cham :Springer Nature Switzerland :2025. - xxix, 133 p. :ill. (chiefly color), digital ;24 cm. - Music business research,2522-0837. - Music business research..

Chapter 1. Research Questions and Description of the Research Plan -- Chapter 2. Basic Terms Definition -- Chapter 3. Findings -- Chapter 4. Conclusion and Discussion.

This book examines the creative and flexible approaches independent jazz labels use to navigate today's challenging music industry landscape. By combining desk research with in-depth interviews with label owners and digital distributors, this study sheds light on how these micro-enterprises confront limited resources, the impact of streaming services, and an increasingly digital marketplace. It explores key strategies in financial management, distribution, and marketing, revealing how adaptability and creative problem-solving are essential to building a sustainable business. The findings emphasize the role of community building and digital marketing in reaching audiences, as well as the strategic use of digital tools for distribution. Through this detailed analysis, the study offers a practical understanding of the day-to-day realities and long-term goals of independent jazz labels, along with valuable insights for small music enterprises striving to stay relevant. The book is valuable for both an academic audience and practitioners in the field of music production.

ISBN: 9783031884399

Standard No.: 10.1007/978-3-031-88439-9doiSubjects--Topical Terms:

591720
Sound recording industry.

LC Class. No.: ML3790

Dewey Class. No.: 338.4778149

Strategies of micro-enterprises in the recording industry = how independent jazz labels navigate the music landscape /
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