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Lifestyle entrepreneurship in touris...

Dias, Álvaro.

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Lifestyle entrepreneurship in tourism = innovations, sustainability, and marketing practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Lifestyle entrepreneurship in tourism/ by Álvaro Dias.
其他題名:	innovations, sustainability, and marketing practices /
作者:	Dias, Álvaro.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xi, 101 p. :ill. (chiefly color), digital ;24 cm.
內容註:	1. introduction. -- 2. Who are lifestyle entrepreneurs in tourism?. -- 3. The spark of innovation. -- 4. Real sustainability. -- 5. Marketing and promotion. -- 6. Navigating troubled times.
Contained By:	Springer Nature eBook
標題:	Tourism. -
電子資源:	https://doi.org/10.1007/978-3-031-89391-9
ISBN:	9783031893919

Lifestyle entrepreneurship in tourism = innovations, sustainability, and marketing practices /
Dias, Álvaro.

Lifestyle entrepreneurship in tourisminnovations, sustainability, and marketing practices /[electronic resource] :by Álvaro Dias. - Cham :Springer Nature Switzerland :2025. - xi, 101 p. :ill. (chiefly color), digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

1. introduction. -- 2. Who are lifestyle entrepreneurs in tourism?. -- 3. The spark of innovation. -- 4. Real sustainability. -- 5. Marketing and promotion. -- 6. Navigating troubled times.

This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success. The book covers essential topics such as the crucial role of human and social capital, stakeholder engagement, and community involvement in fostering innovation and sustainable growth. A significant focus is placed on sustainability showcasing how lifestyle entrepreneurs are integrating environmental and social responsibility into their business models, contributing to a more ethical and sustainable tourism future. The book also addresses the specific marketing and promotional strategies employed by these entrepreneurs to establish a unique identity, differentiate themselves in a crowded market, and contribute to the development of their chosen destinations. It also features real-world case studies illustrating practical applications of concepts and discussion questions to encourage critical thinking.

ISBN: 9783031893919

Standard No.: 10.1007/978-3-031-89391-9doiSubjects--Topical Terms:

536870
Tourism.

LC Class. No.: G155.A1

Dewey Class. No.: 338.4791

Lifestyle entrepreneurship in tourism = innovations, sustainability, and marketing practices /
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