東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Teaching business concepts by the us...

Guo, Anqi.

Linked to FindBook

Google Book

Amazon

博客來

Teaching business concepts by the use of deliberate metaphors

Record Type:	Electronic resources : Monograph/item
Title/Author:	Teaching business concepts by the use of deliberate metaphors/ by Anqi Guo.
Author:	Guo, Anqi.
Published:	Singapore :Springer Nature Singapore : : 2025.,
Description:	vii, 198 p. :ill. (chiefly color), digital ;24 cm.
[NT 15003449]:	Introduction -- Theoretical Foundations and Conceptual Frameworks of Deliberate Metaphor -- Deliberate Metaphor in Educational Contexts: Applications and Implications -- Designing Experiments for Economics Teaching -- Exploring the Teaching Outcomes of the First Round of Instructional Design -- Exploring the Teaching Outcomes of the Second Round of Instructional Design -- Comments from Peer Teachers Who Have Taught Economics -- Differential Impact of Deliberate Metaphors in Economics Education: Insights, Applications, and Implications.
Contained By:	Springer Nature eBook
Subject:	Business education. -
Online resource:	https://doi.org/10.1007/978-981-97-9781-3
ISBN:	9789819797813

Teaching business concepts by the use of deliberate metaphors
Guo, Anqi.

Teaching business concepts by the use of deliberate metaphors[electronic resource] /by Anqi Guo. - Singapore :Springer Nature Singapore :2025. - vii, 198 p. :ill. (chiefly color), digital ;24 cm.

Introduction -- Theoretical Foundations and Conceptual Frameworks of Deliberate Metaphor -- Deliberate Metaphor in Educational Contexts: Applications and Implications -- Designing Experiments for Economics Teaching -- Exploring the Teaching Outcomes of the First Round of Instructional Design -- Exploring the Teaching Outcomes of the Second Round of Instructional Design -- Comments from Peer Teachers Who Have Taught Economics -- Differential Impact of Deliberate Metaphors in Economics Education: Insights, Applications, and Implications.

This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts. This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.

ISBN: 9789819797813

Standard No.: 10.1007/978-981-97-9781-3doiSubjects--Topical Terms:

543396
Business education.

LC Class. No.: HF1106

Dewey Class. No.: 650.071

Teaching business concepts by the use of deliberate metaphors
LDR:02507nmm a2200325 a 4500 001 2410908
003 DE-He213
005 20250115120727.0
006 m d
007 cr nn 008maaau
008 260204s2025 si s 0 eng d
020 $a 9789819797813 $q (electronic bk.)
020 $a 9789819797806 $q (paper)
024 7 $a 10.1007/978-981-97-9781-3 $2 doi
035 $a 978-981-97-9781-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF1106
072 7 $a JNRV $2 bicssc
072 7 $a EDU046000 $2 bisacsh
072 7 $a JNRV $2 thema
082 0 4 $a 650.071 $2 23
090 $a HF1106 $b .G977 2025
100 1 $a Guo, Anqi. $3 3785030
245 1 0 $a Teaching business concepts by the use of deliberate metaphors $h [electronic resource] / $c by Anqi Guo.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2025.
300 $a vii, 198 p. : $b ill. (chiefly color), digital ; $c 24 cm.
505 0 $a Introduction -- Theoretical Foundations and Conceptual Frameworks of Deliberate Metaphor -- Deliberate Metaphor in Educational Contexts: Applications and Implications -- Designing Experiments for Economics Teaching -- Exploring the Teaching Outcomes of the First Round of Instructional Design -- Exploring the Teaching Outcomes of the Second Round of Instructional Design -- Comments from Peer Teachers Who Have Taught Economics -- Differential Impact of Deliberate Metaphors in Economics Education: Insights, Applications, and Implications.
520 $a This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts. This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.
650 0 $a Business education. $3 543396
650 0 $a Metaphor. $3 517074
650 1 4 $a Professional and Vocational Education. $3 3538589
650 2 4 $a Language Teaching and Learning. $3 3538615
650 2 4 $a Higher Education. $3 898504
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-97-9781-3
950 $a Education (SpringerNature-41171)