東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Sustainable marketing = strategic marketing for people, planet and profit /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sustainable marketing/ by S. M. Riad Shams, David M Brown, Kimberley Hardcastle.
Reminder of title:	strategic marketing for people, planet and profit /
Author:	Shams, S. M. Riad.
other author:	Brown, David M.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xx, 569 p. :ill. (chiefly color), digital ;24 cm.
[NT 15003449]:	Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit -- Distribution Management for People, Planet, and Profit -- Digital Marketing for People, Planet, and Profit -- Strategic Marketing, Sustainable Competitive Advantage, and People, Planet, and Profit.
Contained By:	Springer Nature eBook
Subject:	Social responsibility of business. -
Online resource:	https://doi.org/10.1007/978-3-031-79130-7
ISBN:	9783031791307

Sustainable marketing = strategic marketing for people, planet and profit /
Shams, S. M. Riad.

Sustainable marketingstrategic marketing for people, planet and profit /[electronic resource] :by S. M. Riad Shams, David M Brown, Kimberley Hardcastle. - Cham :Springer Nature Switzerland :2025. - xx, 569 p. :ill. (chiefly color), digital ;24 cm. - Classroom companion: Business,2662-2874. - Classroom companion: Business..

Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit -- Distribution Management for People, Planet, and Profit -- Digital Marketing for People, Planet, and Profit -- Strategic Marketing, Sustainable Competitive Advantage, and People, Planet, and Profit.

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact. It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how the learning outcomes from different chapters can address the grand challenges associated with climate change, economic instability, geopolitical uncertainty, and inequity whilst underpinning profit-making ventures responsibly. The authors also demonstrate how the learning outcomes from this book can be applied in pursuit of each of the 17 United Nations (UN) Sustainable Development Goals (SDGs). Each chapter features a chapter summary, preliminary vignette, key terms, web exercises, review and discussion questions, and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini cases for discussion Sustainable Marketing in Action: These sections inspire students to apply concepts and theories to actual business situations This core textbook prepares the next generation of sustainable marketers to pursue their career goals with a commitment to fostering a positive and sustainable impact on society, the environment, the economy, their organizations, and themselves.

ISBN: 9783031791307

Standard No.: 10.1007/978-3-031-79130-7doiSubjects--Topical Terms:

542603
Social responsibility of business.

LC Class. No.: HF5413

Dewey Class. No.: 658.802

Sustainable marketing = strategic marketing for people, planet and profit /
LDR:03227nmm a2200337 a 4500 001 2410811
003 DE-He213
005 20250326115254.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031791307 $q (electronic bk.)
020 $a 9783031791291 $q (paper)
024 7 $a 10.1007/978-3-031-79130-7 $2 doi
035 $a 978-3-031-79130-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5413
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.802 $2 23
090 $a HF5413 $b .S528 2025
100 1 $a Shams, S. M. Riad. $3 3784894
245 1 0 $a Sustainable marketing $h [electronic resource] : $b strategic marketing for people, planet and profit / $c by S. M. Riad Shams, David M Brown, Kimberley Hardcastle.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xx, 569 p. : $b ill. (chiefly color), digital ; $c 24 cm.
490 1 $a Classroom companion: Business, $x 2662-2874
505 0 $a Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit -- Distribution Management for People, Planet, and Profit -- Digital Marketing for People, Planet, and Profit -- Strategic Marketing, Sustainable Competitive Advantage, and People, Planet, and Profit.
520 $a This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact. It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how the learning outcomes from different chapters can address the grand challenges associated with climate change, economic instability, geopolitical uncertainty, and inequity whilst underpinning profit-making ventures responsibly. The authors also demonstrate how the learning outcomes from this book can be applied in pursuit of each of the 17 United Nations (UN) Sustainable Development Goals (SDGs). Each chapter features a chapter summary, preliminary vignette, key terms, web exercises, review and discussion questions, and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini cases for discussion Sustainable Marketing in Action: These sections inspire students to apply concepts and theories to actual business situations This core textbook prepares the next generation of sustainable marketers to pursue their career goals with a commitment to fostering a positive and sustainable impact on society, the environment, the economy, their organizations, and themselves.
650 0 $a Social responsibility of business. $3 542603
650 0 $a Green marketing. $3 556558
650 0 $a Marketing $x Social aspects. $3 648105
650 1 4 $a Marketing. $3 536353
650 2 4 $a Sustainability. $3 1029978
650 2 4 $a Business Ethics. $3 2162315
700 1 $a Brown, David M. $3 1035931
700 1 $a Hardcastle, Kimberley. $3 3784895
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Classroom companion: Business. $3 3784896
856 4 0 $u https://doi.org/10.1007/978-3-031-79130-7
950 $a Business and Management (SpringerNature-41169)