| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Fundamentals of managing technology ventures/ by Sutti Sooampon. |
| 作者: |
Sooampon, Sutti. |
| 出版者: |
Singapore :Springer Nature Singapore : : 2025., |
| 面頁冊數: |
xi, 135 p. :ill., digital ;24 cm. |
| 內容註: |
1. Introduction -- Part 1: Framing Strategies -- 2. Strategic Planning: Developing Strategies for Technology Ventures -- 3. External Analysis: Business Environment of Technology Ventures -- 4. Industry Analysis: Technology Venture and Other Players -- 5. Internal Analysis: Enabling Resources for Technology Ventures -- 6. SWOT Analysis: Clues for Feasibility -- 7. Strategy Formulation: TOWS and Other Prominent Models -- Part 2: Sourcing New Ideas -- 8. R&D Strategies: Investment for New Ideas -- 9. Emerging Technologies: New Frontiers of Knowledge to Be Commercialized -- 10. Academic Entrepreneurship: Research Commercialization for Social Impact -- 11. Intellectual Property: Intangible Assets to Be Protected and Exploited -- Part 3: Commercializing Technologies -- 12. Production Strategy: Scaling Up Input, Process, and Output -- 13. Marketing Strategy: Introduction of New Product to the Market -- 14. Innovation Adoption: Fostering Acceptance of New Products -- 15. Management Research: How to Better Understand Technology Ventures -- Part 4: Aligning Business with Public Policies -- 16. Country's Competitiveness: Public Policies that Foster Technology Ventures -- 17. S-Curve: Economic Development that Shapes Technology Ventures -- 18. Conclusion: Key Takeaways and Future Prospects. |
| Contained By: |
Springer Nature eBook |
| 標題: |
High technology industries - Management. - |
| 電子資源: |
https://doi.org/10.1007/978-981-96-2837-7 |
| ISBN: |
9789819628377 |