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Passing the Flame: Place Branding, D...

Longo, Stephanie A.

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Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism./
Author:	Longo, Stephanie A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
Description:	192 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-11, Section: A.
Contained By:	Dissertations Abstracts International85-11A.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31243445
ISBN:	9798382331690

Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism.
Longo, Stephanie A.

Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 192 p.

Source: Dissertations Abstracts International, Volume: 85-11, Section: A.

Thesis (D.Sc.)--Regent University, 2024.

Ancestral tourism focuses on travel to the location from where a traveler's family originally came before settling in the traveler's native country. Various countries with large emigrant populations are beginning to turn their attention to this growing industry. Ancestral tourists cannot be defined as a resident or tourist but, rather, as something in between. This dissertation will address the industry, how ancestral tourism is an untapped market, and what efforts can effectively attract this specific group of travelers. By introducing the concept of ancestral homeland marketing, this study seeks to assist places wishing to brand and market themselves as an ancestral homeland destination.

ISBN: 9798382331690Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Ancestral homeland marketing

Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism.
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245 1 0 $a Passing the Flame: Place Branding, Destination Marketing, and Ancestral Tourism.
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300 $a 192 p.
500 $a Source: Dissertations Abstracts International, Volume: 85-11, Section: A.
500 $a Advisor: Myers, Mary E.
502 $a Thesis (D.Sc.)--Regent University, 2024.
520 $a Ancestral tourism focuses on travel to the location from where a traveler's family originally came before settling in the traveler's native country. Various countries with large emigrant populations are beginning to turn their attention to this growing industry. Ancestral tourists cannot be defined as a resident or tourist but, rather, as something in between. This dissertation will address the industry, how ancestral tourism is an untapped market, and what efforts can effectively attract this specific group of travelers. By introducing the concept of ancestral homeland marketing, this study seeks to assist places wishing to brand and market themselves as an ancestral homeland destination.
590 $a School code: 1058.
650 4 $a Communication. $3 524709
650 4 $a Ethnic studies. $2 bicssc $3 1556779
650 4 $a Cultural resources management. $3 2122774
650 4 $a Recreation. $3 535376
653 $a Ancestral homeland marketing
653 $a Ancestral tourism
653 $a Ancestral travel
653 $a Destination marketing
653 $a Place branding
653 $a Place marketing
690 $a 0459
690 $a 0631
690 $a 0436
690 $a 0338
690 $a 0814
710 2 $a Regent University. $b School of Communication & the Arts. $3 3179047
773 0 $t Dissertations Abstracts International $g 85-11A.
790 $a 1058
791 $a D.Sc.
792 $a 2024
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31243445