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Digital Business Model Applications ...
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Haq, Chureerat.
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Digital Business Model Applications within the Social Enterprise Context.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Digital Business Model Applications within the Social Enterprise Context./
作者:
Haq, Chureerat.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:
258 p.
附註:
Source: Dissertations Abstracts International, Volume: 85-12, Section: A.
Contained By:
Dissertations Abstracts International85-12A.
標題:
Innovations. -
電子資源:
https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31095225
ISBN:
9798383015216
Digital Business Model Applications within the Social Enterprise Context.
Haq, Chureerat.
Digital Business Model Applications within the Social Enterprise Context.
- Ann Arbor : ProQuest Dissertations & Theses, 2023 - 258 p.
Source: Dissertations Abstracts International, Volume: 85-12, Section: A.
Thesis (Ph.D.)--Charles Darwin University (Australia), 2023.
For this research project, a digital social enterprise was defined as being an organisation thatwas undertaking commercial activities to generate the majority of its income using digitalplatforms or digital technologies and then reinvesting the profit into the business or thecommunity in order to sustain the organisation's primary social mission. The literaturereview revealed that research that had been conducted in the discipline of social enterprisemanagement emphasised value, which consisted of value creation, value capture, and valuedelivery. Previous studies in the social-enterprise literature have highlighted social value,often from the view of social enterprise operators, undermining the significance of thestakeholder perspective in social enterprise research.There is a gap in the literature regarding how digital social enterprises have been generatingtheir income and delivering value through digital platforms or digital technologies in theeconomies of developing countries from a stakeholder perspective. This research project'saim was to fill that knowledge gap by exploring how digital business models were beingapplied within the social enterprise context to create, capture, and deliver value from astakeholder perspective.A qualitative case study methodology was adopted to explore the six social enterprises inThailand, which were representative of social enterprises across a number of industries.Based on the literature review, this study selected Yunus et al.'s (2010) social business modelframework as the conceptual framework. This project formulated four research questions toexplore digital business model applications within the social enterprise context. The firstresearch question was created to understand the value propositions that digital socialenterprises have been creating from a stakeholder perspective. The second research questionwas to examine how digital social enterprises integrate their value constellation in order tofulfil value propositions. The third research question was framed to uncover how digitalsocial enterprises manage income generation. The fourth and last research question wasprepared to learn from a stakeholder perspective the economic, social, and environmentalbenefits that digital social enterprises create.In-depth interviews and focus group sessions were conducted with the Thai social enterpriseoperators and their stakeholders to gain insights into their practical experiences. The datacollection period was between March 2020 and December 2021. NVivo was a useful tool forivorganising, coding and categorising large amounts of narrative text so as meaningful patternsfrom the recorded in-depth interviews and focus group sessions could be explored andanalysed by myself, as the researcher.As the results of findings, this study categorised value proposition into functional value,emotional value and social impact value. This research identified that in the Thai digitalsocial enterprise context, resources were provided on an exchange-basis. That is betweeneach other, social enterprises and their partners provided mutual tangible and intangiblerewards, which is reflected in the value proposition findings.To fulfil the value propositions, findings indicated that Thai digital social enterprisesintegrated their digital and non-digital approaches as part of their business operations. Theinternal value chain included leadership and teamwork, product design, the provision ofmonetary value, and communication and platform management. The external value chain waslargely concerned with stakeholder co-creation. The customer's role was highlighted togetherwith complementary partners and beneficiary participation. The findings reinforced theexisting literature's emphasis on value co-creation being provided by beneficiaries. From aresource-based perspective, this study has identified that corporate customers, partners, andinstitutions, such as the government, have been particularly important within the Thailandcontext in co-creating value for social enterprises due to their ability to provide significantresources.
ISBN: 9798383015216Subjects--Topical Terms:
754112
Innovations.
Digital Business Model Applications within the Social Enterprise Context.
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For this research project, a digital social enterprise was defined as being an organisation thatwas undertaking commercial activities to generate the majority of its income using digitalplatforms or digital technologies and then reinvesting the profit into the business or thecommunity in order to sustain the organisation's primary social mission. The literaturereview revealed that research that had been conducted in the discipline of social enterprisemanagement emphasised value, which consisted of value creation, value capture, and valuedelivery. Previous studies in the social-enterprise literature have highlighted social value,often from the view of social enterprise operators, undermining the significance of thestakeholder perspective in social enterprise research.There is a gap in the literature regarding how digital social enterprises have been generatingtheir income and delivering value through digital platforms or digital technologies in theeconomies of developing countries from a stakeholder perspective. This research project'saim was to fill that knowledge gap by exploring how digital business models were beingapplied within the social enterprise context to create, capture, and deliver value from astakeholder perspective.A qualitative case study methodology was adopted to explore the six social enterprises inThailand, which were representative of social enterprises across a number of industries.Based on the literature review, this study selected Yunus et al.'s (2010) social business modelframework as the conceptual framework. This project formulated four research questions toexplore digital business model applications within the social enterprise context. The firstresearch question was created to understand the value propositions that digital socialenterprises have been creating from a stakeholder perspective. The second research questionwas to examine how digital social enterprises integrate their value constellation in order tofulfil value propositions. The third research question was framed to uncover how digitalsocial enterprises manage income generation. The fourth and last research question wasprepared to learn from a stakeholder perspective the economic, social, and environmentalbenefits that digital social enterprises create.In-depth interviews and focus group sessions were conducted with the Thai social enterpriseoperators and their stakeholders to gain insights into their practical experiences. The datacollection period was between March 2020 and December 2021. NVivo was a useful tool forivorganising, coding and categorising large amounts of narrative text so as meaningful patternsfrom the recorded in-depth interviews and focus group sessions could be explored andanalysed by myself, as the researcher.As the results of findings, this study categorised value proposition into functional value,emotional value and social impact value. This research identified that in the Thai digitalsocial enterprise context, resources were provided on an exchange-basis. That is betweeneach other, social enterprises and their partners provided mutual tangible and intangiblerewards, which is reflected in the value proposition findings.To fulfil the value propositions, findings indicated that Thai digital social enterprisesintegrated their digital and non-digital approaches as part of their business operations. Theinternal value chain included leadership and teamwork, product design, the provision ofmonetary value, and communication and platform management. The external value chain waslargely concerned with stakeholder co-creation. The customer's role was highlighted togetherwith complementary partners and beneficiary participation. The findings reinforced theexisting literature's emphasis on value co-creation being provided by beneficiaries. From aresource-based perspective, this study has identified that corporate customers, partners, andinstitutions, such as the government, have been particularly important within the Thailandcontext in co-creating value for social enterprises due to their ability to provide significantresources.
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