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The Rise of AI-powered Search Engine...

Garlough-Shah, Gabriel.

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The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising./
作者:	Garlough-Shah, Gabriel.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
面頁冊數:	120 p.
附註:	Source: Masters Abstracts International, Volume: 85-12.
Contained By:	Masters Abstracts International85-12.
標題:	Behavioral sciences. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300451
ISBN:	9798383164457

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.
Garlough-Shah, Gabriel.

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 120 p.

Source: Masters Abstracts International, Volume: 85-12.

Thesis (M.A.)--University of Minnesota, 2024.

The emergence of AI-powered search engines (AIPSEs) present enormous opportunities and challenges for the future of research on search engine behavior and advertising alike. To address these opportunities and challenges, a multimethod study (survey and online observation) was conducted examining relationships surrounding perceptions of different technological affordances offered by AIPSEs and traditional search engines (TSEs), motivations for using each type of SE, behavioral intentions to use each in the future, and actual use behavior. Survey results show that participants perceive the technological affordances of AIPSEs and TSEs to be distinct in several facets, finding AIPSEs to be more cool, social, and responsive while finding that TSEs provide more variety and are easier to navigate. Online search observation results showed heavier reliance on TSEs than AIPSEs, more elaborative keyword use on AIPSEs, and heightened use of AIPSEs in advice-seeking circumstances, among other findings. These results offer both theoretical and practical implications.

ISBN: 9798383164457Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

Advertising

The Rise of AI-powered Search Engines: Implications for Online Search Behavior and Search Advertising.
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