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Evaluate Opportunities in the German...

Hecht, Philipp.

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Evaluate Opportunities in the German Senior Care Market for Carlton Life.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Evaluate Opportunities in the German Senior Care Market for Carlton Life./
Author:	Hecht, Philipp.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	37 p.
Notes:	Source: Masters Abstracts International, Volume: 85-10.
Contained By:	Masters Abstracts International85-10.
Subject:	Demographics. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30880343
ISBN:	9798382055480

Evaluate Opportunities in the German Senior Care Market for Carlton Life.
Hecht, Philipp.

Evaluate Opportunities in the German Senior Care Market for Carlton Life. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 37 p.

Source: Masters Abstracts International, Volume: 85-10.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2015.

This thesis is based on the CEMS business project Evaluate opportunities in the German senior care market for Carlton Life.It focuses on the development of an optimal strategy for Carlton Life, a Portuguese senior care operator, to enter the German senior care market by attracting German seniors to Portugal in order to reach its ambitious growth objectives. The project was conducted in collaboration with Menlo Capital, a Portuguese private equity firm and minority shareholder of Carlton Life. A new business model is proposed that focuses on offering short-term stationary care in collaboration with hotel partners.

ISBN: 9798382055480Subjects--Topical Terms:

3540640
Demographics.

Evaluate Opportunities in the German Senior Care Market for Carlton Life.
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