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Proving a Market for a Startup Befor...

Zyznewsky, Marko.

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Proving a Market for a Startup Befor Scaling Using the Hypothesis-Driven Entrepreneurship Process.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proving a Market for a Startup Befor Scaling Using the Hypothesis-Driven Entrepreneurship Process./
Author:	Zyznewsky, Marko.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	26 p.
Notes:	Source: Masters Abstracts International, Volume: 85-10.
Contained By:	Masters Abstracts International85-10.
Subject:	Travel. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30871393
ISBN:	9798382009612

Proving a Market for a Startup Befor Scaling Using the Hypothesis-Driven Entrepreneurship Process.
Zyznewsky, Marko.

Proving a Market for a Startup Befor Scaling Using the Hypothesis-Driven Entrepreneurship Process. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 26 p.

Source: Masters Abstracts International, Volume: 85-10.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2015.

The year is 2015 and the startup and tech business ecosphere has never seen more activity. In New York City alone, the tech startup industry is on track to amass $8 billion dollars in total funding - the highest in 7 years (CB Insights, 2015). According to the Kauffman Index of Entrepreneurship (2015), this figure represents just 20% of the total funding in the United States. Thanks to platforms that link entrepreneurs with investors, there are simply more funding opportunities than ever, and funding can be initiated in a variety of ways (angel investors, venture capital firms, crowdfunding).And yet, in spite of all this, according to Forbes Magazine (2015), nine of ten startups will fail. Because of the unpredictable nature of the modern tech industry, it is difficult to pinpoint exactly why90% of startups fail - but the general consensus amongst top tech executives is that "startups make products that no one wants" (Fortune, 2014).In 2011, author Eric Ries wrote a book called The Lean Startupin attempts to solve this all-too-familiar problem. It was in this book where he developed the framework for The Hypothesis-Driven Entrepreneurship Process, an iterative process that aims at proving a market before actually launching a product. Ries discusses concepts such as the Minimum Variable Product, the smallest set of activities necessary to disprove a hypothesis (or business model characteristic). Ries encourages acting briefly and often: if you are to fail, then fail fast.In today's fast-moving economy, an entrepreneur cannot afford to waste his own time, nor his customer's time. The purpose of this thesis is to conduct an in-depth of analysis of Hypothesis-Driven Entrepreneurship Process, in order to test market viability of a reallife startup idea, ShowMeAround. This analysis will follow the scientific Lean Startupapproach; for the purpose of developing a functional business model and business plan. The objective is to conclude with an investment-ready startup idea, backed by rigorous entrepreneurial study.

ISBN: 9798382009612Subjects--Topical Terms:

585743
Travel.

Proving a Market for a Startup Befor Scaling Using the Hypothesis-Driven Entrepreneurship Process.
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