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The Role of Attractiveness and Gende...

Horelli, Kaisa Karoliina.

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The Role of Attractiveness and Gender in the Making of a Crowdfunder: An Experimental Study on Stereotypical Perceptions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Role of Attractiveness and Gender in the Making of a Crowdfunder: An Experimental Study on Stereotypical Perceptions./
Author:	Horelli, Kaisa Karoliina.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	74 p.
Notes:	Source: Masters Abstracts International, Volume: 85-08.
Contained By:	Masters Abstracts International85-08.
Subject:	Womens health. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30840292
ISBN:	9798381670578

The Role of Attractiveness and Gender in the Making of a Crowdfunder: An Experimental Study on Stereotypical Perceptions.
Horelli, Kaisa Karoliina.

The Role of Attractiveness and Gender in the Making of a Crowdfunder: An Experimental Study on Stereotypical Perceptions. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 74 p.

Source: Masters Abstracts International, Volume: 85-08.

Thesis (M.Psych.)--Universidade Catolica Portuguesa (Portugal), 2021.

The benefits of attractiveness have been reported in a wide range of studies, and proven to exist in many areas of life. Attractive people are perceived as more intelligent and successful, they receive better salaries, more favorable legal outcomes, and are more socially desirable, among many other positive attributes. However, there is a smaller body of research that indicates attractive women can experience a lack of fit phenomenon, meaning they are perceived as unsuitable for fields that require typically masculine qualities, such as entrepreneurism, due to their feminine appearance. Female entrepreneurs in general are in a minority among business owners and often face barriers in important areas, such as accessing funding through traditional means, including bank loans or private equity funding. However, the rise of online platforms has created new ways for startup entrepreneurs to collect funding for their businesses, and especially crowdfunding in its many different forms has gained extensive popularity. This study examines the role of entrepreneur's attractiveness and gender in crowdfunding, and more specifically, it aims to understand how attractiveness and gender relate to funding outcomes, perceived competence, and perceived likeliness to succeed in crowdfunding platforms. The study sample consists of 166 participants and the results showed that attractive female entrepreneurs were seen as less likely to succeed compared to attractive male entrepreneurs. However, unattractive entrepreneurs were perceived as the most likely to succeed, which could reflect a change in stereotypes of what a successful entrepreneur is expected to look like.

ISBN: 9798381670578Subjects--Topical Terms:

3562508
Womens health.

The Role of Attractiveness and Gender in the Making of a Crowdfunder: An Experimental Study on Stereotypical Perceptions.
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300 $a 74 p.
500 $a Source: Masters Abstracts International, Volume: 85-08.
500 $a Advisor: Lopes, Rui Costa.
502 $a Thesis (M.Psych.)--Universidade Catolica Portuguesa (Portugal), 2021.
520 $a The benefits of attractiveness have been reported in a wide range of studies, and proven to exist in many areas of life. Attractive people are perceived as more intelligent and successful, they receive better salaries, more favorable legal outcomes, and are more socially desirable, among many other positive attributes. However, there is a smaller body of research that indicates attractive women can experience a lack of fit phenomenon, meaning they are perceived as unsuitable for fields that require typically masculine qualities, such as entrepreneurism, due to their feminine appearance. Female entrepreneurs in general are in a minority among business owners and often face barriers in important areas, such as accessing funding through traditional means, including bank loans or private equity funding. However, the rise of online platforms has created new ways for startup entrepreneurs to collect funding for their businesses, and especially crowdfunding in its many different forms has gained extensive popularity. This study examines the role of entrepreneur's attractiveness and gender in crowdfunding, and more specifically, it aims to understand how attractiveness and gender relate to funding outcomes, perceived competence, and perceived likeliness to succeed in crowdfunding platforms. The study sample consists of 166 participants and the results showed that attractive female entrepreneurs were seen as less likely to succeed compared to attractive male entrepreneurs. However, unattractive entrepreneurs were perceived as the most likely to succeed, which could reflect a change in stereotypes of what a successful entrepreneur is expected to look like.
520 $a Os beneficios da atratividade tem sido descritos em ampla gama de estudos, e comprovados em varias areas da vida. As pessoas atraentes sao percepcionadas como sendo mais inteligentes e bem-sucedidas, recebem melhores salarios, resultados juridicos mais favoraveis, e sao mais socialmente desejaveis, entre muitos outros atributos positivos. Contudo, ha um trabalho de pesquisa mais reduzido que indica que as mulheres atraentes podem experienciar um fenomeno de percepcao de desadequamento, no qual estas sao vistas como incapazes para areas que exigem qualidades tipicamente masculinas, tais como empreendedorismo, devido a sua aparencia feminina. Empreendedoras femininas constituem no geral a minoria entre donos de empresas e muitas vezes enfrentam barreiras em areas importantes, como o acesso a financiamento por meios tradicionais, incluindo emprestimos bancarios ou fundos de capital privado. No entanto, a ascencao das plataformas online trouxe novas formas de obtencao de financiamento para start-ups, e em particular o crowdfunding nas suas varias formas adquiriu grande popularidade. Este estudo examina o papel da atratividade e genero do empreendedor em crowdfunding e, em especifico, visa compreender qual a relacao da atratividade e genero em decisoes de financiamento, a percepcao da competencia e a probabilidade de ter sucesso em plataformas de crowdfunding. A amostra do estudo consiste em 166 participantes e os resultados mostraram que as mulheres empreendedoras atraentes foram vistas como tendo menos probabilidade de sucesso comparativamente a homens empreendedores atraentes. No entanto, os empreendedores nao-atraentes foram vistos como os de mais provavel sucesso, o que pode refletir uma mudanca no que constitui o estereotipo de aparencia de um empreendedor de sucesso.
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