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Investigating How Social Media Defin...

Rhee, Lisa.

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Investigating How Social Media Definitions and Mindsets Relate to Naturalistic One-Click Reactions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Investigating How Social Media Definitions and Mindsets Relate to Naturalistic One-Click Reactions./
Author:	Rhee, Lisa.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	132 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-04, Section: B.
Contained By:	Dissertations Abstracts International85-04B.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30788372
ISBN:	9798380599573

Investigating How Social Media Definitions and Mindsets Relate to Naturalistic One-Click Reactions.
Rhee, Lisa.

Investigating How Social Media Definitions and Mindsets Relate to Naturalistic One-Click Reactions. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 132 p.

Source: Dissertations Abstracts International, Volume: 85-04, Section: B.

Thesis (Ph.D.)--The Ohio State University, 2023.

Researchers have repeatedly deliberated on the question of "What is social media?" for the past two decades. More recent perspectives have suggested that measuring individual differences in users' expectations for online social spaces matters when understanding social media behavior and outcomes. Consequently, this dissertation project integrates emerging perspectives on user expectations-in particular, lay definitions of specific platforms and global mindsets toward social media-to better understand how individuals navigate the rapidly growing social media ecosystem. Drawing on data collected from a nationally representative study (N = 1,904), this project examines the extent to which key types of user expectations about online environments influence their engagement with real-world social media posts on a mock social media feed (i.e., SocialPulse). In the process, the study results revealed considerable variability in how individuals conceptualize and define "social media." In particular, people were almost evenly split on whether messaging-centered platforms and YouTube are "social media." Moreover, although most people generally agreed on defining three of the major platforms in the U.S. (i.e., Facebook, Twitter, Reddit) as "social media," people had significantly different perceptions of whether these key online spaces are centered on social interaction or news consumption. Furthermore, results demonstrated that differences in user expectations were meaningfully related to the use of one-click{A0}reactions (i.e., likes and dislikes). More specifically, those who defined social platforms as a news consumption (vs. social interaction) tended to like - and sometimes dislike - a greater number of social media posts. In addition, the valence mindset was positively related to liking and negatively related to disliking behavior, whereas the agency mindset was negatively associated with disliking behavior. To conclude, I discuss how studies on user expectations may reflect or relate to neighboring areas of social media research, as well as the role of prior experiences with the broader social media ecosystem.{A0}

ISBN: 9798380599573Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Social media

Investigating How Social Media Definitions and Mindsets Relate to Naturalistic One-Click Reactions.
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500 $a Source: Dissertations Abstracts International, Volume: 85-04, Section: B.
500 $a Includes supplementary digital materials.
500 $a Advisor: Bayer, Joseph.
502 $a Thesis (Ph.D.)--The Ohio State University, 2023.
520 $a Researchers have repeatedly deliberated on the question of "What is social media?" for the past two decades. More recent perspectives have suggested that measuring individual differences in users' expectations for online social spaces matters when understanding social media behavior and outcomes. Consequently, this dissertation project integrates emerging perspectives on user expectations-in particular, lay definitions of specific platforms and global mindsets toward social media-to better understand how individuals navigate the rapidly growing social media ecosystem. Drawing on data collected from a nationally representative study (N = 1,904), this project examines the extent to which key types of user expectations about online environments influence their engagement with real-world social media posts on a mock social media feed (i.e., SocialPulse). In the process, the study results revealed considerable variability in how individuals conceptualize and define "social media." In particular, people were almost evenly split on whether messaging-centered platforms and YouTube are "social media." Moreover, although most people generally agreed on defining three of the major platforms in the U.S. (i.e., Facebook, Twitter, Reddit) as "social media," people had significantly different perceptions of whether these key online spaces are centered on social interaction or news consumption. Furthermore, results demonstrated that differences in user expectations were meaningfully related to the use of one-click{A0}reactions (i.e., likes and dislikes). More specifically, those who defined social platforms as a news consumption (vs. social interaction) tended to like - and sometimes dislike - a greater number of social media posts. In addition, the valence mindset was positively related to liking and negatively related to disliking behavior, whereas the agency mindset was negatively associated with disliking behavior. To conclude, I discuss how studies on user expectations may reflect or relate to neighboring areas of social media research, as well as the role of prior experiences with the broader social media ecosystem.{A0}
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653 $a One-click engagement
653 $a Ecological validity
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