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Digital Face of Development: Mediati...

Kim, Michael.

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Digital Face of Development: Mediating Social Change in the Social Media Age.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital Face of Development: Mediating Social Change in the Social Media Age./
Author:	Kim, Michael.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	231 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
Contained By:	Dissertations Abstracts International85-02A.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30635812
ISBN:	9798380110990

Digital Face of Development: Mediating Social Change in the Social Media Age.
Kim, Michael.

Digital Face of Development: Mediating Social Change in the Social Media Age. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 231 p.

Source: Dissertations Abstracts International, Volume: 85-02, Section: A.

Thesis (Ph.D.)--University of Miami, 2023.

This dissertation investigates the mediation of development within development NGOs' social media spaces, conceptualized as the 'digital face of development' (DFD). The DFD is an important subject of study as it becomes a significant public communication channel for NGOs through which they raise public awareness of important issues, garner financial and moral support, justify their existence, and construct a particular disposition of understanding the global South and the global North. Historically, the global politics of development have facilitated the depoliticization of development, projecting the dysfunctional system of development in favor of the Western worldview, which has shaped the communicative ecosystem within which NGOs operate. While new media has arguably extended the potential to re-politicize development through a projection of dialogue and alternative narratives, scholars have been slow to investigate critically the re-politicizing possibility of development mediation within NGOs' social media spaces.Following a mediational approach to development communication, this study understands the DFD as a muti-sited meaning-making process that invites the audiences into the claims of NGO legitimacy and mediates the relationships between the constituents of global development. Drawing on a combination of content analysis that{A0}examines 1,037 US-based INGOs' social media posts and semi-structured interviews with twelve NGO social media managers, my research investigates the DFD's (1) descriptive and functional characteristics as a meaning-making interface, (2) purposes and legitimation discourses as a meaning-making process, (3) representation as a meaning-making articulation, and (4) structural determinants as a politics of meaning-making.Through this analysis, I argue that development mediation within the DFD remains depoliticized, privileging the voices of the global North despite the dialogic and innovative potential of social media communications. In detail, I find that NGOs utilize social media space as a unidirectional communication channel accountable to the Northern constituents essential to their social capital. In their efforts to "look good" to the Northern audience, the DFD mediates a dysfunctional relationship between the global South and the North, whereby the global North remains distanced from critically contemplating the systemic issues of poverty. Such construction of dysfunctional relationships is further inferred in NGOs' social media messages that semiotically and semantically portray the actors of development relying on representational repertoires peculiar to the dominant development discourse. Still, I show that development mediation within the DFD is a complex matter that materializes through the producers' struggles to secure and negotiate their professional motives against the multiple forces of the politics of development and visibility in interaction. The findings lead to a discussion of "looking cool" as an emerging mediational dimension that challenges development communication from "doing well.".

ISBN: 9798380110990Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Communication for social change

Digital Face of Development: Mediating Social Change in the Social Media Age.
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300 $a 231 p.
500 $a Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
500 $a Advisor: Wilkins, Karin G.
502 $a Thesis (Ph.D.)--University of Miami, 2023.
520 $a This dissertation investigates the mediation of development within development NGOs' social media spaces, conceptualized as the 'digital face of development' (DFD). The DFD is an important subject of study as it becomes a significant public communication channel for NGOs through which they raise public awareness of important issues, garner financial and moral support, justify their existence, and construct a particular disposition of understanding the global South and the global North. Historically, the global politics of development have facilitated the depoliticization of development, projecting the dysfunctional system of development in favor of the Western worldview, which has shaped the communicative ecosystem within which NGOs operate. While new media has arguably extended the potential to re-politicize development through a projection of dialogue and alternative narratives, scholars have been slow to investigate critically the re-politicizing possibility of development mediation within NGOs' social media spaces.Following a mediational approach to development communication, this study understands the DFD as a muti-sited meaning-making process that invites the audiences into the claims of NGO legitimacy and mediates the relationships between the constituents of global development. Drawing on a combination of content analysis that{A0}examines 1,037 US-based INGOs' social media posts and semi-structured interviews with twelve NGO social media managers, my research investigates the DFD's (1) descriptive and functional characteristics as a meaning-making interface, (2) purposes and legitimation discourses as a meaning-making process, (3) representation as a meaning-making articulation, and (4) structural determinants as a politics of meaning-making.Through this analysis, I argue that development mediation within the DFD remains depoliticized, privileging the voices of the global North despite the dialogic and innovative potential of social media communications. In detail, I find that NGOs utilize social media space as a unidirectional communication channel accountable to the Northern constituents essential to their social capital. In their efforts to "look good" to the Northern audience, the DFD mediates a dysfunctional relationship between the global South and the North, whereby the global North remains distanced from critically contemplating the systemic issues of poverty. Such construction of dysfunctional relationships is further inferred in NGOs' social media messages that semiotically and semantically portray the actors of development relying on representational repertoires peculiar to the dominant development discourse. Still, I show that development mediation within the DFD is a complex matter that materializes through the producers' struggles to secure and negotiate their professional motives against the multiple forces of the politics of development and visibility in interaction. The findings lead to a discussion of "looking cool" as an emerging mediational dimension that challenges development communication from "doing well.".
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653 $a Development communication
653 $a Digital face of development
653 $a Humanitarian communication
653 $a NGO
653 $a Social media
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