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The Grown-Ups in the Room: U.S. Tele...

Mauk, Maureen.

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The Grown-Ups in the Room: U.S. Television Standards & Practices and Parental Controls from the Dial to the Digital.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Grown-Ups in the Room: U.S. Television Standards & Practices and Parental Controls from the Dial to the Digital./
Author:	Mauk, Maureen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	525 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
Contained By:	Dissertations Abstracts International85-02A.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30575847
ISBN:	9798379972417

The Grown-Ups in the Room: U.S. Television Standards & Practices and Parental Controls from the Dial to the Digital.
Mauk, Maureen.

The Grown-Ups in the Room: U.S. Television Standards & Practices and Parental Controls from the Dial to the Digital. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 525 p.

Source: Dissertations Abstracts International, Volume: 85-02, Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2023.

From the dawn of commercial radio to today's digital realm of television, different sets of grown-ups have gathered in the various rooms where responsibility is negotiated to build what we have come to understand as American broadcasting's standards and practices. Television standards and practices (S&P), then, helps define the role of the media and its impact on family roles and identities. The Grown-Ups in the Room: U.S. Television Standards and Practices and Parental Controls from the Dial to the Digital traces the history of broadcasting standards into the 21st century to capture the history of television censorship, responsibility, and the role of parents in content moderation as the medium evolved. This project excavates and maps the cultural, regulatory, and industry narratives of responsibility, self-regulation, public interest, and parenting to present the intertwined relationship between industry, policy, and family culture when it comes to children and media.Chapter One explores early radio and broadcasting during the 1930s and narrates the formation of broadcast standards and practices and the National Association of Broadcasting self-regulatory Radio Code. Chapter Two details the midcentury concerns around children's exposure to commercial advertising and media violence, which led to an uproar in Congressional hearings, advocacy campaigns, and internal network guidelines that set specific standards for content over the airwaves. During a moral panic over television violence and juvenile delinquency, S&P executives worked as censors, watchdogs, and intermediaries across the needs of their networks, the complaints of the viewers, and the concerns of regulators. Chapters Three and Four on the Family Viewing Hour and the V-chip content descriptors ratings debate detail the temporal and technological solutions put in place by the industry and the U.S. government as a means of addressing the continual tensions, political hearings, and debate over who bore responsibility for the content shown on television.Across each of these eras, my research demonstrates fundamental errors that the industry and its regulators made in trying (and often failing) to grasp the needs of parents and without placing value in their actual opinions. My findings reveal how parents and caregivers, particularly mothers, fitfully responded from crisis to crisis, both resisting and reinforcing calls for parental responsibility that would absolve the industry and the government of any moral obligation. I argue that the concerns from U.S. federal regulators and politicians around protecting the public interest, family values, vulnerable children, and American ideals were much more than panics around cultural degradation or a collapse of social principles. They were about power. Emblems of 20th century broadcast standards and practices-from the language and rules first written by the early censors at the radio and television networks, the maturity ratings and content descriptors devised by television and film executives plus politicians and academics, definitions of Family Hour TV, and the establishment of a free market and free speech media culture-all intertwine to define and refine the allocations of responsibility in our 21st century media landscape.

ISBN: 9798379972417Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Children

The Grown-Ups in the Room: U.S. Television Standards & Practices and Parental Controls from the Dial to the Digital.
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