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The relationship between the interne...

Ison, Jarid Thomas.

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The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry./
Author:	Ison, Jarid Thomas.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	131 p.
Notes:	Source: Dissertations Abstracts International, Volume: 78-11, Section: A.
Contained By:	Dissertations Abstracts International78-11A.
Subject:	Identity. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10246806
ISBN:	9781369434248

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
Ison, Jarid Thomas.

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 131 p.

Source: Dissertations Abstracts International, Volume: 78-11, Section: A.

Thesis (D.B.A.)--Capella University, 2016.

The study aims to identify the relationship that exists between the Internet and social media on customer preference and loyalty within the hotel industry. A Qualtrics panel of 210 random participants participated in an online survey. The data collected and analyzed sought to provide an understanding if a relationship exists between the Internet and social media and customer preference and loyalty. This study enhances our understanding of external influence on hotel travelers. The study extends customer preference and loyalty research with the use of two instruments, the Customer Satisfaction with Service Scale and Wright and Hinson survey of social media on public relations, and focused on measuring the attitudes among public relations professionals. These instruments were used to evaluate if demographic profile information affected customer preference and loyalty. To date, no systematic investigations have used the combination of instruments in the manner that this survey did. A quantitative, comparative research design was used to examine hotel travelers' use of the Internet and social media, understanding whether traveler characteristics had a significant difference in the levels of customer preference and customer loyalty. The findings of the study support there are associations between the Internet and Social media and customer preference and loyalty in the hotel industry, specifically among business travelers. Future research on customer preference and loyalty may seek to understand the effects of the Internet and social media on larger populations, or more specific demographic groups.

ISBN: 9781369434248Subjects--Topical Terms:

518212
Identity.
Subjects--Index Terms:

Customer

The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
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100 1 $a Ison, Jarid Thomas. $3 3768918
245 1 0 $a The relationship between the internet, social media, customer preference, and customer loyalty in the hotel industry.
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300 $a 131 p.
500 $a Source: Dissertations Abstracts International, Volume: 78-11, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Daniels, Rick.
502 $a Thesis (D.B.A.)--Capella University, 2016.
520 $a The study aims to identify the relationship that exists between the Internet and social media on customer preference and loyalty within the hotel industry. A Qualtrics panel of 210 random participants participated in an online survey. The data collected and analyzed sought to provide an understanding if a relationship exists between the Internet and social media and customer preference and loyalty. This study enhances our understanding of external influence on hotel travelers. The study extends customer preference and loyalty research with the use of two instruments, the Customer Satisfaction with Service Scale and Wright and Hinson survey of social media on public relations, and focused on measuring the attitudes among public relations professionals. These instruments were used to evaluate if demographic profile information affected customer preference and loyalty. To date, no systematic investigations have used the combination of instruments in the manner that this survey did. A quantitative, comparative research design was used to examine hotel travelers' use of the Internet and social media, understanding whether traveler characteristics had a significant difference in the levels of customer preference and customer loyalty. The findings of the study support there are associations between the Internet and Social media and customer preference and loyalty in the hotel industry, specifically among business travelers. Future research on customer preference and loyalty may seek to understand the effects of the Internet and social media on larger populations, or more specific demographic groups.
590 $a School code: 1351.
650 4 $a Identity. $3 518212
650 4 $a Decision making. $3 517204
650 4 $a Competition. $3 537031
653 $a Customer
653 $a Hotel
653 $a Industry
653 $a Internet
653 $a Loyalty
653 $a Media
653 $a Preference
653 $a Social
690 $a 0310
710 2 $a Capella University. $b School of Business and Technology. $3 1673949
773 0 $t Dissertations Abstracts International $g 78-11A.
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792 $a 2016
793 $a English
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