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Why Are VR Headsets Collecting Dust?...

Yao, Shengjie.

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Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies./
Author:	Yao, Shengjie.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	110 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-03, Section: B.
Contained By:	Dissertations Abstracts International85-03B.
Subject:	Mass communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30637030
ISBN:	9798380339865

Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies.
Yao, Shengjie.

Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 110 p.

Source: Dissertations Abstracts International, Volume: 85-03, Section: B.

Thesis (Ph.D.)--Syracuse University, 2023.

This dissertation examines the factors that affect consumers' adoption of virtual reality (VR) technologies. Based on Uses & Gratification theory, this study tested factors proposed by previous theoretical models: the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT). It also explores the roles of additional factors, such as perceived risk, negative emotions, motion sickness, and discomfort, in shaping consumers' intentions to purchase and use VR devices.The study employs an online survey to collect data from a convenience sample of adults aged 18 or older. The results show that different models have varying explanatory power for VR adoption behavior and that perceived risk and comfort have significant impacts on consumers' purchase and usage intentions. This study also proposed a new model aiming at providing a better understanding of how consumers adopt VR technologies. The study contributes to a better understanding of the challenges and opportunities for promoting VR adoption across various domains and applications.

ISBN: 9798380339865Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Virtual reality

Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies.
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245 1 0 $a Why Are VR Headsets Collecting Dust? The Exploration of Potential Factors Affecting Media Consumer's Adoption of VR Technologies.
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300 $a 110 p.
500 $a Source: Dissertations Abstracts International, Volume: 85-03, Section: B.
500 $a Advisor: Chock, T. Makana.
502 $a Thesis (Ph.D.)--Syracuse University, 2023.
520 $a This dissertation examines the factors that affect consumers' adoption of virtual reality (VR) technologies. Based on Uses & Gratification theory, this study tested factors proposed by previous theoretical models: the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT). It also explores the roles of additional factors, such as perceived risk, negative emotions, motion sickness, and discomfort, in shaping consumers' intentions to purchase and use VR devices.The study employs an online survey to collect data from a convenience sample of adults aged 18 or older. The results show that different models have varying explanatory power for VR adoption behavior and that perceived risk and comfort have significant impacts on consumers' purchase and usage intentions. This study also proposed a new model aiming at providing a better understanding of how consumers adopt VR technologies. The study contributes to a better understanding of the challenges and opportunities for promoting VR adoption across various domains and applications.
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653 $a Gratification theory
653 $a Negative emotions
653 $a Media consumers
653 $a Hedonic motivation
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773 0 $t Dissertations Abstracts International $g 85-03B.
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