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The Role of the Target Audience and ...

Luo, Yaming,

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The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi // Yaming Luo.
作者:	Luo, Yaming,
面頁冊數:	1 electronic resource (112 pages)
附註:	Source: Masters Abstracts International, Volume: 81-03.
Contained By:	Masters Abstracts International81-03.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13901468
ISBN:	9781085632249

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /
Luo, Yaming,

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /Yaming Luo. - 1 electronic resource (112 pages)

Source: Masters Abstracts International, Volume: 81-03.

With the advent of China's first streaming video website in 2004, video websites have become the main channels for viewers to watch TV shows, movies and short videos. But behind the industry boom, profitability problems have been a concern for streaming video websites. This thesis examines audience attitudes toward programming on streaming video websites, to find a way to increase iQiyi's number of subscribers. Based on the features of the target audiences for iQiyi, from other literature and the results of a survey, the author provided reasonable suggestions for programming improvement.

English

ISBN: 9781085632249Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

China

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /
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653 $a Online video website
653 $a Subscription
653 $a Target audience
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773 0 $t Masters Abstracts International $g 81-03.
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