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The Role of the Target Audience and ...

Luo, Yaming,

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The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi // Yaming Luo.
Author:	Luo, Yaming,
Description:	1 electronic resource (112 pages)
Notes:	Source: Masters Abstracts International, Volume: 81-03.
Contained By:	Masters Abstracts International81-03.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13901468
ISBN:	9781085632249

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /
Luo, Yaming,

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /Yaming Luo. - 1 electronic resource (112 pages)

Source: Masters Abstracts International, Volume: 81-03.

With the advent of China's first streaming video website in 2004, video websites have become the main channels for viewers to watch TV shows, movies and short videos. But behind the industry boom, profitability problems have been a concern for streaming video websites. This thesis examines audience attitudes toward programming on streaming video websites, to find a way to increase iQiyi's number of subscribers. Based on the features of the target audiences for iQiyi, from other literature and the results of a survey, the author provided reasonable suggestions for programming improvement.

English

ISBN: 9781085632249Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

China

The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi /
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100 1 $a Luo, Yaming, $e author. $3 3767471
245 1 0 $a The Role of the Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi / $c Yaming Luo.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 1 electronic resource (112 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
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500 $a Source: Masters Abstracts International, Volume: 81-03.
500 $a Advisors: Tedesco, Albert S.; Salas, Philip W.
502 $b M.S. $c Drexel University $d 2019.
520 $a With the advent of China's first streaming video website in 2004, video websites have become the main channels for viewers to watch TV shows, movies and short videos. But behind the industry boom, profitability problems have been a concern for streaming video websites. This thesis examines audience attitudes toward programming on streaming video websites, to find a way to increase iQiyi's number of subscribers. Based on the features of the target audiences for iQiyi, from other literature and the results of a survey, the author provided reasonable suggestions for programming improvement.
546 $a English
590 $a School code: 0065
650 4 $a Communication. $3 524709
650 4 $a Management. $3 516664
650 4 $a Mass communications. $3 3422380
653 $a China
653 $a iQiyi
653 $a Online video website
653 $a Subscription
653 $a Target audience
690 $a 0708
690 $a 0459
690 $a 0454
710 2 $a Drexel University. $b Television Management (Westphal College of Media Arts and Design). $e degree granting institution. $3 3767472
720 1 $a Tedesco, Albert S. $e degree supervisor.
720 1 $a Salas, Philip W. $e degree supervisor.
773 0 $t Masters Abstracts International $g 81-03.
790 $a 0065
791 $a M.S.
792 $a 2019
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13901468